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“Product Release Release” Checklist

The general scenario:

+ All documents have been agreed

+ Beta testing is completed

+ The basic value and positioning is formulated

+ Training for the sales team has been conducted

+ Training for the support team has been conducted

+ The operating system is ready

+ Distribution channels are ready

+ The price of the product is set

+ The product can be ordered

+ Launch announcement events are prepared

+ Metrics are configured

+ The final check is scheduled for [date]

+ Launch solution

Marketing and PR:

+ Press materials are ready: press release, media kit, contacts of journalists.

+ Marketing materials are ready: landing pages, banners, email newsletters.

+ Social networks have been prepared: content plan, visuals, announcements.

+ Advertising campaigns are set up: targeting, budgets, analytics.

The technical part:

+ Performance Monitoring: Tools for monitoring stability and load.

+ An action plan in case of unforeseen problems: protocols for responding to possible errors or failures.

+ Data backup: ensuring the safety of information.

Legal aspects:

+ Compliance with GDPR, if the product is on the European market/Law of the Republic of Kazakhstan dated May 21, 2013 No. 94-V "On Personal data and their protection" and other regulatory acts: verification of compliance with the legislation on personal data.

+ Terms of Use and Privacy Policy updated: up-to-date information for users.

P.S. More content and thoughts in my Telegram channel "FAQTech by PO"https://t.me/faq_tech

Comments 8

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Спасибо за статью. Ждем еще статьй про продакт менеджмент

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Алмаз, спасибо что читаете и поддерживаете!!!

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