In the early stages of a startup, it seems that HR processes can be postponed: hiring is done "by acquaintance", onboarding is done in a chat, goals are in the founder's head. But the faster the team grows, the more chaos it brings. It is at this moment that HRTech enters the scene.

These are technologies that help automate the management of people: from hiring to retention. And yes, it's not just about large corporations — startups need them no less.

1. The team is growing, and tasks are being lost. If you can't remember in 10 minutes what stage each candidate is at or how newcomers adapt, then it's time to automate.

2. There is no clarity on the effectiveness of employees. When a team consists of more than 10 people, you need to clearly see who is doing what, how the tasks are going, what goals are set, and how they relate to the business strategy.

3. Remote or hybrid team. Without transparent processes and digital tools, communications crumble. HRTech can help build onboarding, regular feedback, and engagement — even if people are in different cities.

4. People get tired and "burn out" — and you'll find out about it at the last moment. Engagement surveys, regular one—on-one meetings, open goals, and metrics all reduce anxiety and increase trust.

• Clear and understandable hiring
• Quick adaptation for beginners
• Unified goal system
• Transparency in the team
• Retaining strong people

It is not necessary to start with bulky systems — sometimes one simple but well-chosen tool can restore order, relieve overload and return the focus to the main thing for the founder.

I am sure that technology does not replace the human approach — it enhances it. HR in a startup is not about a "human resources department", but about a strategic pillar. And HRTech is the very mechanisms that turn the chaos of growth into a sustainable system.