Have you seen an ad with an AI avatar yet? No? You've been tricked, and that's why it's cool!

AI avatars are rapidly taking over the digital advertising space, and if you haven't noticed them yet, it's only because they look as realistic as possible. The creators do a lot of work to make their gestures and facial expressions organic; they conduct a lot of research so that advertising video creatives with their participation catch the attention of the audience and bring profit to the business.

The main feature is accessibility. Businesses have the opportunity to test hypotheses as quickly as possible, avoiding spending on live content creators. My team and I took advantage of this by posting a video with an avatar on the main page of our site.

So, let's look at the obvious pros and the non-obvious cons of using them. Let's start with the good stuff.

• cheapness: as mentioned earlier, businesses no longer need to pay 100-250 bucks for one UGC video;
• speed and variability: now it is possible to test hypotheses in advertising campaigns at lightning speed and experiment with working out the "pains" of the target audience;
• adaptability: if when creating UGC videos you should pay attention to the creator's clothes, the setting around him, as well as the tone of voice, then with avatars you can forget about such things — smart people in the face of AI developers take into account all the details when creating them, which allows you to get an excellent spread.

OK, so what's the catch then? It sounds like a magic pill so far. Unfortunately, this is not the case. Nothing is perfect, not even artificial intelligence. These are the problems that exist now:

• limited actions (or rather, their absence): Yes, avatars are ideal if you need a "talking head" format, but you can't force them to perform any action, for example, at the beginning of the video for an additional hook. Spoiler alert is not for long. But today we will have to think about which clickbaits in the text can be effective without additional actions.;
• imperfect gesticulation: gesticulation and in general everything related to limbs is a global problem of all kinds of AI technologies related to content creation. The same thing happens with avatars — you will have to iterate and remove unnecessary gestures during installation, invest additional time in this. Here it is worth noting separately the avatars from TikTok, who minimally suffer from this problem.
• avatars as an implementation tool: and, of course, let's say separately that at the moment AI is in no way capable of creating effective texts for videos, including UGC, which would bring a high-level result. Working with the word and audience perception is the last thing artificial intelligence will master, if at all. The main point: AI avatars are effective only in conjunction with strong text.

In conclusion, we will answer a few questions: what can the development of this technology potentially lead to? At the moment, AI avatars are not able to fully cover the entire market by squeezing living people out of it, but over time, when all the shortcomings are eliminated and the missing features are implemented, AI avatars will be able to claim full dominance in Digital Ad. And we will leave the question of what will happen next when the market is saturated with them to futurologists. 

Is it worth resorting to using AI avatars? Definitely. This technology will definitely be useful for your business. Today, avatars are actively used by top companies, especially top mobile app developers. 

Is it so easy to use AI avatar technology? No. You will have to invest your time or money in order to effectively apply this strategy to your business. But the fact that it is effective and accessible is a fact. It's worth trying.

You can also contact us, the UGC Hero team, on this issue by going to our website https://ugchero.ru /. Recently, we have been actively using avatars to create creatives for our friends in the field of mobile product development. 

That's it for us! We hope you were able to learn something new and useful :)

Sincerely and see you soon,UGC Hero Team