The holidays continue, but I want to write something already) By the way, Happy New Year to everyone!

Today is about the feature of online services that you use throughout the year.

Let's figure it out and answer the question “So that?”

What is so special about these annual reports? (I will use my own examples from Yandex. Music and Miro)

• Personalization: Each report is unique and reflects exactly how the user interacted with the service. This creates the feeling that the service "knows" its user and appreciates them.

• Emotional connection: Reports are often vividly designed, using infographics, and tell a kind of story of the user's interaction with the service. This causes positive emotions and strengthens brand loyalty.

• Gamification: In some services, reports turn into a real game with ratings, achievements, and rewards. This motivates users to use the service more actively next year.

• Valuable information: The user receives interesting data about their behavior, preferences, and achievements. This can be useful for introspection and setting goals for the future.

Examples of successful implementation:

• Yandex.Music: Makes excellent musical totals, but with a big focus on Russian performers.
• Miro: For the first time at the end of 2024, I received my results of interaction from the service)
• Spotify Wrapped: A classic example! Users are looking forward to their music report at the end of the year, share it on social networks, compare it with friends.
• Strava: A service for athletes that summarizes training results, shows progress, and motivates new achievements.

What to pay attention to when developing:

• User benefit: The report should provide valuable information, not just be a beautiful picture.
• Simplicity and clarity: Information should be easy to understand, and the interface should be intuitive.

• Visualization: Use infographics and animations to make the report more attractive.
• Social aspect: Give users the opportunity to share the report on social networks.

OK, the effect is an effect, but what can the service measure and influence?

Let's try to sort it out on behalf of PO (Product Manager) Yandex. Music

Unfortunately, I have not found accurate data on the metrics of the features of the annual reports on the Internet (

Yandex.Music, like most companies, does not disclose detailed statistics for each individual function.

However, we can assume which metrics they are surely tracking.:

Engagement:

• Report Views: How many users have viewed their report.
• Viewing time: How long users have been studying the report.
• Number of shares: How many users shared the report on social networks.
• Click-throughs: If the report contains links to playlists, albums, and artists, it is important to track the click-throughs.

Impact on the use of the service:

• Changing the listening time: Has the time that users spend in the service increased after viewing the report?
• Number of saved tracks/albums: Do users add more music to their libraries after viewing the report?
• Subscriptions: Does the feature affect attracting new subscribers or retaining old ones?

User satisfaction:

• Surveys and feedback: Yandex can conduct surveys to find out what users think about the report.
• Reviews on social networks and forums: Analyzing reviews will help you understand what users like and what they don't like.

Indirect metrics:

• Mentions in the media: How often do journalists and bloggers write about Yandex.Music's annual reports?
• Trends in search queries: How often do people search for information about Yandex.Music's annual reports?

Why don't companies always disclose such data?

• Trade secret: Metrics may contain confidential business information.
• Competitive advantage: Some companies prefer not to share information about their successes with competitors.
• Difficulty of interpretation: Sometimes metrics can be difficult to understand without additional context.

Well, that's the answer to the question “To what?” according to the feature “Results of the Year”

• a way to strengthen communication with users
• increase their loyalty and motivate them to continue using the service.
• Fumble your experience
• attract new users
• increase the time in the service

And share your “Results of the year” in other services in the comments.…