The startup ecosystem in Kazakhstan is actively growing, and with it the requirements for team management. In 2025, classical approaches have become obsolete. Flexibility, transparency, and the ability to keep the team focused — even from a distance - come to the fore. 

Current trends:

1. Micro-teams and modular structures Startups work in small autonomous cells. Everyone needs to be given processes, not control.

2. Asynchronous operation A hybrid schedule and remote work require clear tasks, clear communication, and proper documentation.

3. Focus on emotional well-being Regular 1-on-1, meeting-free days, and engagement surveys are not a bonus, but the norm.

4. Learning in the work flow Micro—learning, knowledge bases, and mentoring are all integrated into daily processes.

What works:

• Agile (in an adapted form) — iterations, whiteboards, retrospectives.
• OKR instead of KPI goals become transparent and involve.
• The 70/20/10 formula is learning through tasks, sharing experiences, and a bit of theory.

Managing a team is no longer just about "setting goals." It's about creating an environment where people:

• They know their goals,

• they understand the value of their work,

• They can learn and develop,

• They feel like they are part of a common movement.

In 2025, the winners are not those startups with a "strong product", but those who have managed to build a strong team around the product.

Strong teams don't assemble themselves. Management is not about control, but about creating conditions in which everyone understands their value and moves in the same direction. In 2025, the winners are not those who have only a good product, but those who have managed to build a strong team around it.