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Lacto-G mobile advertising

Let's discuss the promotion of pharmaceutical products.

In such marketing campaigns, it is extremely important to carefully configure all aspects, from the selection of the target audience to the creation of advertising materials. It is the combination of all these methods that can lead to noticeable results and help to exceed the specified performance indicators.

For clarity, let’s consider the case of promoting the drug Lacto-G.


  • increasing brand awareness;
  • attracting traffic to the site;
  • assessment of brand awareness among CA.


  • Rich Media (1, 2, 3, 4, 5, 6) in Russian and Uzbek;
  • videos in Russian and Uzbek;
  • targeting by social.dem. signs and interests;
  • Brand Lift Research;
  • SSP optimization in conjunction with Yandex. Metrica.

Geo: Tashkent region, Bukhara, Samarkand, Ferghana Valley


For the successful promotion of Lacto-G, we have carefully selected the audience and optimized our strategy.

Our socio-demographic targeting was aimed at women aged 25 to 40 years. We selected relevant health-related interests, including irritable bowel syndrome, gastroesophageal reflux disease, vitamin supplements and other aspects of a healthy lifestyle, and also paid attention to family aspects and children.

To attract the attention of the audience, we have developed advertising materials of Rich Media in Russian and Uzbek, as well as a special materials for Brand Lift research.

Optimizing the campaign was key. We regularly analyzed statistics on the BYYD platform and excluded applications in which there was low user interest in our offer.

In addition, we also used Yandex data. Metric to select the best advertising platforms that have shown maximum performance in applications that meet our KPIs.

As a result, thanks to the set of tools used, we managed to exceed key indicators, receiving a CTR for the Rich Media format of 2.12% and 1.04% for the video format.

It is worth noting that the effectiveness of this advertising campaign has been confirmed by Brand Lift research.

Read more here.

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успешного продвижения фармацевтического продукта Lacto-G