What will be discussed
- Retail pricing strategies and practices.
- How to compete with the market leaders on price and not go broke.
- Pricing performance metrics. Pricing in STM.
- Efficient price monitoring and basket management KVI.
- World experience in retail pricing and the best practices in Europe.
- Promo pricing: how to keep the gross income.
- Behavioral economics and psychological pricing.
- Data-driven dynamic retail pricing.
- The subtleties of ecommerce pricing.
- Big Data and AI in retail pricing.
Who will speak
- D.R. Markus Husemann-Kopetzky, author of Handbook on the Psychology of Pricing.
- Roland Burgman, author of the FutureValue method of company value management.
- Alexander Vygolko, former Head of Pricing Department at Miratorg and HomeMarket, Head of Pricing Practice at myRetailStrategy.
- Alexander Shubin, founder and methodological leader of SmartPricing dynamic pricing solution.
- Aleksey Shigaikin, director of pricing for the Auchan retail chain.
- Mikhail Sidorov, head of the categorical pricing department of the Magnit retail chain.
- Vyacheslav Medvedev, commercial director of the HomeMarket network, pricing and promo expert.
- And others.
Additionally
We chose transformation in pricing processes as the main topic of the conference, metaphorically comparing the transition to digital approaches with climbing uphill - overcoming in the face of uncertainty. The conference will become a guide to the heights of pricing, where you can meet like-minded people along the way, because together it is more reliable and more fun.
