In an interview with Er10.media, Courstore's founder and CEO, Rauan Syzdykov, shares how the startup began, why the first try didn't pan out, and how Courstore had to start all over again.

«I approached a partner and pitched the idea of an online marketplace for educational courses. And that’s where it all began. I had the background and an understanding of the market, plus I’d purchased courses on other platforms myself. My dream was to build my own platform.

But here's where I went wrong: I chased a dream rather than following market demand. I skipped customer development and market research. I thought I had it all figured out, but I didn't ask potential users what they actually needed. I relied solely on my experience and intuition—and they let me down», – said Rauan Syzdykov.

Read more details on the website er10.kz