Advertising of products for children has specific characteristics. It must be bright, memorable and, above all, effective.

With the help of Tofik case study we will show how to properly promote FMCG products for children in mobile applications.

Tasks:

• Increasing awareness and brand recognition;
• attracting users to the landing page.
  

Tools:

• Rich Media;
• socio-demographic targeting;
  
• relevant interests.
  

Geo: Kazakhstan, Kyrgyzstan

First of all, socio-demographic targeting was set up before the start of the advertising campaign.

And for precise targeting of the advertising message, topics relevant to interests were chosen: family and parents, hobbies and entertainment, and shopping.

Optimization of the advertising campaign was carried out according to BYYD platform statistics: platforms with low CTRs were placed on the "Black List".

It should be noted that apps for women and children were used as platforms for placement. Among them were such hits of the gaming market as My Talking Tom, My Talking Angela, and Subway Surfers.

With the help of daily manual optimization we managed to reach a CTR above the planned value.

The average CTR value is 2.12%

Read more about the case study.

For consultation you can contact us:

• via email hello@byyd.me
• or via the form on the website.