According to a Data Insight study, in 2024, Internet sales in Russia will grow by 36% to 10.7 trillion rubles. This is not surprising — customers have been demanding a convenient way to shop for years. And here it is — an online store: available 24/7, you can buy from the comfort of your home and also receive goods through courier delivery.

And the more online stores appear, the more demanding customers become. Now that they're choosing between thousands of options, they won't settle for anything less than a perfect customer experience. And AI-based tools will come to the rescue, because they can powerfully boost your business.

Why do companies use AI in E-commerce?

• The quality of customer service. Algorithms study browsing history, behavior (for example, which page people were on the longest). And personalized recommendations are created based on this data. As a result, saving time on finding the right one and, of course, increasing loyalty
• Marketing effectiveness. AI analyzes customer data to divide it into segments and make more accurate marketing campaigns. It leads to higher conversion rates, increased return on investment and business productivity
• Increased security. Fraud detection tools look at transaction patterns and user behavior. As a result, they protect the company from potential threats
• Economic efficiency. Many routine tasks can be transferred to artificial intelligence. This will reduce the number of errors, financial losses, and employee resources for more energy-intensive tasks, on the contrary, will remain
• Work efficiency. The tools analyze recurring tasks and decision-making mechanisms. And then they give ready-made solutions for their optimization. This reduces manual costs and ensures optimal use of resources.

1. Recommendations

The AI filters content based on each user's profile. Having studied the data on each visit and click of the client, he understands the preferences of this person and shows in the search results what exactly will hook him. By the way, the number of users does not matter — the AI performs many analytical actions at the same time

2. Flexible pricing

The price of a product consists of several factors:

• Competitors' prices
• Production costs
• Customer demand

It takes a lot of time to study all this and compare it. AI will help you perform the analysis faster and better. And then he will replace the prices himself without human help — beauty!

3. Chatbots

Answering a question within 10 minutes is the norm that every business strives for. Therefore, the integration of chatbots is a great way to strengthen customer service and relieve the support service. The bot does not have days off or holidays, it is always in touch. Yes, it is not completely autonomous, but AI can be entrusted with solving simple questions and tasks, issuing universal instructions and scheduling calls with employees.

4. Marketing promotion

Target audience segmentation is the key to successful marketing and return on investment. Dividing clients manually takes a lot of time. And with AI, as quickly as possible:

• personalize promotions
• develop sales strategies to increase conversions in each block
• refine products or services

5. Efficient production

Logistics benefits from the use of artificial intelligence. Data is collected using wearable devices or labels to better manage inventory and forecast demand.For example, barcodes help you keep up to date with the current quantity of goods and track when it is received, where it is stored and where it is sent. As a result, there is no risk of spending money incorrectly and ordering more than you need.

Instead of output. AI gives businesses great advantages that other technologies cannot offer. Now is the time to integrate AI into your business and optimize most of the company's processes.