ASO (App Store Optimization) and motivated traffic are two key elements of effective app promotion in the App Store. We have analyzed the common questions that developers and marketers face when promoting their products. Below is a concise guide with real numbers and proven strategies.  It all starts with ASO

Before launching traffic, it is important to properly prepare:

• Semantic core: thematic keys, thoughtful and precise;
• Promotional materials: screenshots with keywords, catchy description;
• Metadata: All locales must be filled in and adapted to the regions.

If the keys are poorly indexed, it's worth it.:

• Update metadata;
• Bring the necessary keys to the first screen of the application;
• Add some motive or advertising traffic.

How Motivated Traffic works

Motivated traffic is used to speed up indexing and promotion by target keys. That's how it works.:

• The optimal purchase duration is from 16 to 30 days.;
• The keys are divided by frequency: ⁃ Low frequency (LF): 10-15 installations/day ⁃ Midrange (Midrange): 50-70 installations/day ⁃ High frequency (HF): 100-200+ installations/day

Growth usually becomes noticeable on day 7-8, especially if you use a strategy: first we pour traffic for indexing, then we consolidate the result, then we gradually reduce the volume.

Retention and organics: balance is more important than volume

In the App Store, it is important not only to take off, but also to stay in the top. It requires:

• Constant monitoring of positions;
• Thoughtful metadata adjustments;
• Moderate retention traffic: This is usually 20-30% of the frequency per day Period — 7-14 days

Important note: if the app has not held the top spots before, then it will be more difficult to hold on without support.

Features of promotion in foreign markets

A strategy is used for GEO outside the CIS:

• Purchase of 10 installations/key per day for a large pool;
• Selecting keys that respond with growth;
• Scaling to these keys.

It is important to consider the SA popularity index and locales. In foreign countries, organic and purchase traffic are closely linked, so tracking is especially important.

Despite its effectiveness, motivated traffic is an ambiguous tool. It can dramatically push an app to the top of the search results, but if used excessively or carelessly, it can lead to pessimization — a hidden decrease in visibility in the App Store. The main risks are associated with a sharp increase in installations, unnatural behavioral metrics, as well as possible violations related to cheating reviews and ratings. That is why it is important to exercise moderation, avoid sudden spikes, and, if possible, accompany the motive with advertising or app updates in order to legitimize growth in the eyes of algorithms. The use of motivated traffic should be well thought out and organically integrated into the overall promotion strategy.

How to avoid sanctions and pessimism

• There are no bans if you act gradually and wisely.;
• Fake update + boost + purchase can be a plus;
• Pessimization is possible, especially with a sharp increase or increase in reviews. In that case: , We are waiting for 1-2 months , Updating metadata ⁃ Coming back with a new strategy

If there is no organic matter, 10-15 installations per day is enough. If it already exists, the purchase should start with 20-30% of the organic volume.

Conclusion

App Store promotion is not a one—time promotion, but an ongoing process of analytics, tests, and adjustments. With ASO + motivated traffic, you can achieve strong organic growth, while reducing risks and controlling your budget.

If you're just getting started, start with low—frequency keys and a steady tempo. If you're already in business, look for gain points and don't be afraid to test them. The main thing is not to overdo it, especially with reviews and sudden spikes.