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Automating Business with AI: How technology makes work easier

Automation of business processes has ceased to be just a convenient tool — today it is a necessity for companies striving for efficiency and growth. Routine takes up time from employees that they could spend on development and strategic tasks. That is why businesses are increasingly using artificial intelligence: it takes over data processing, information analysis, document creation, and even communication with customers.

One example of such a digital transformation is Bitrix24, an ecosystem for business management that combines CRM, tasks, corporate communications, telephony, and other important tools. The platform not only automates key processes, but also actively develops in the direction of AI technologies.

Copilot in Bitrix24 — It is a smart assistant that helps employees to cope with routine faster and more efficiently. He analyzes calls, generates ideas, helps to manage tasks, creates sales texts and even helps in setting up websites. Let's look at exactly how AI can change the daily work of a business and what tasks can be delegated to artificial intelligence today.

Call handling and CRM

Artificial intelligence makes it easier to handle customer calls, reducing routine and improving data processing accuracy.:

  • Converts call recordings into text. Now you don't have to listen to the entire conversation to find the information you need. It is enough to open the decryption. 
  • Analyzes dialogues, highlighting key points and evaluating how well the manager adheres to the sales script, identifies shortcomings and helps improve customer interaction. 
  • Automatically enters data into CRM by filling out customer cards instead of employees. 

Idea generation and business support

Copilot helps not only with routine tasks, but also with analytics, planning, and creative processes.

  • AI as a brainstorming tool – artificial intelligence can offer new ideas, find innovative solutions, and help develop a business development strategy. 
  • 30+ expert roles – Copilot can act as a lawyer, marketer, HR specialist or even a psychoanalyst, offering consultations in various fields. 
  • Strategic planning support – AI analyzes current trends, helps assess risks and develop new products based on market needs. 

Working with tasks and projects

Copilot significantly speeds up the completion of tasks and reduces the burden on employees.

  • Editing drafts – AI transforms sketches and scattered thoughts into clear, literate text, improving the quality of business correspondence and documentation. 
  • Creating checklists - the system automatically generates task lists, helping employees structure their work and avoid missing anything. 
  • Automatic comment summaries – AI analyzes the discussion in the tasks and generates a short summary, allowing you to quickly understand the essence without having to read the entire correspondence. 

AI in marketing and sales

Copilot helps businesses create content, improve customer communications, and increase the effectiveness of advertising campaigns.

  • Ad Text Generation – AI creates catchy headlines, product descriptions, and sales texts for landing pages and marketing materials. 
  • Image creation – The AI assistant generates unique illustrations and banners, simplifying the visual design of websites, presentations and social networks. 
  • AI in the mail – Copilot helps to formulate trade proposals so that they sound convincing and attractive. AI selects the right wording, strengthens the argument, and makes the letter more saleable, increasing the likelihood of a customer response. 

The introduction of AI into business processes yields tangible results:

  • Save time – employees spend less time on routine tasks and can focus on more important issues. 
  • Improving data accuracy – AI automatically adds information to CRM, reducing the likelihood of errors. 
  • Sales growth – thanks to AI text generation, marketing materials and commercial offers become more effective. 

Copilot is a built—in tool in Bitrix24, available to users directly in the system interface. You don't need to connect third -party services or configure integrations: AI functions work immediately after activation. Some features of Copilot are even available in the free version of Bitrix24 — you can try them now. And if you want to evaluate the full functionality without restrictions, you can activate the trial period for two weeks.

Using AI is not just a trend, but a real opportunity to make a business more efficient. Copilot in Bitrix24 helps automate work today, simplifying tasks for employees and improving company results.

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Ксения Рабинович

April 2, 2025 17:57

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