Metrics in business are not just numbers, they are a compass that helps you move in the right direction. In this video, we will dive deep into 4 key metrics: CAC (Cost of attracting a client), LTV (Customer Value for the duration of cooperation), ARPU (Average Revenue per user) and churn rate.

You will learn:

- Why is it wrong to count SAS without taking into account employee salaries and other hidden expenses?

- How to maximize LTV and why is it important for the long-term sustainability of your business?

- What is the difference between ARPU in digital and classical business?

- How to reduce the churn rate and why is it critical for the company's growth?

We will also share our experience and real examples from the life of the studio, showing how narrow metrics can give you more understanding and control over your business.

This is the third video from the series "Just about complicated", where we demystify complex aspects of business, making them understandable to everyone. Subscribe to the channel so you don't miss the next episodes!

If the information turned out to be useful, please like and share this video with colleagues and partners. Your questions and comments, as always, are worth their weight in gold!

Company website (rus):  https://sailet.kz

Company website (English):  https://sailet.pro

Presentation about the company (rus): https://sailet.pro/sailet_ru.pdf

Presentation about the company (English): https://sailet.pro/sailet_eng.pdf

Commercial offer for the development of the technical task: https://sailet.pro/kp_tz.pdf

Commercial offer for technical support: https://sailet.pro/kp_support.pdf

Commercial offer for hourly development: https://sailet.pro/kp_hours.pdf

A commercial offer for a project development with a fixed term and cost is formed only if there is a detailed technical specification or after the provision of the service “development of a technical task”.

The No. 1 rating platform in the world of Clutch: https://clutch.co/profile/sailet

Own projects:

SED with dynamic routes: https://sailet.kz/edms

Highly loaded distribution system for collecting and processing the contents of web resources "SSP", patent No. 22764.

Social project: https://help.sailet.pro

Showreel 2021:   

 • Sailet 2021. Portfolio, showreel.

Previous video:

 • Automation: just about the complicated from sa...

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