The smartphone market is highly competitive and has dynamically changing consumer preferences. New models are released regularly, and manufacturers have to fight for the attention of the audience.

Mobile advertising, thanks to geo-targeting, behavioral analysis and creative formats, helps to demonstrate the product to those users who are interested in updating the device. This increases engagement and speeds up the path to purchase.

Tasks:

• Increase the awareness and recognition of the Honor brand and the new smartphone model

• Expand knowledge about the functional advantages of a smartphone (camera, performance, design)

• Stimulate interest in the product and engage the target audience

• Prepare the audience for the further stages of the sales funnel

Tools:

• Video

• Targeting by social criteria

• Targeting by relevant interests

• Site optimization, SSP

Geo: Uzbekistan

During the advertising campaign, the BYYD team launched two flights. Both are aimed at men and women aged 20-50 who are interested in finding a mobile device, follow new technologies, and are interested in blogging, gaming, and electronics. 

For more accurate targeting, relevant interests such as business, sports, music, travel, fitness, and others were highlighted.

To showcase the product and emotionally engage users, the BYYD team chose a banner in video format. The creative shows the new smartphone in action, which allows the target audience to get to know the Honor offer better. 

The video duration is short. During the first flight, a 35—second video was launched, during the second, two videos of 25 and 15 seconds each.

The advertising campaign lasted 2 months. To improve the performance, BYYD's mobile specialists carried out daily optimization based on platform statistics. Applications with low performance were Blacklisted to enable more relevant sites to advertise.

As a result of the first flight, we managed to exceed the plan in terms of the number of impressions, clicks and views. The banner reached 238,745 unique users. The CTR was 0.94%.

The audience aged 20-29 years who uses smartphones with the Android operating system showed the greatest interest in the product.

The second flight allowed us to reach 238,745 unique users and achieve a CTR of 0.94%. The audience of 20-29 years old, who uses the Android OS, showed the greatest engagement.

In order to reach the target audience of Tashkent and the surrounding regions, geo-targeting was applied during the advertising campaign. It allows you to show ads to users based on their current location. This is especially effective for promoting products with offline sales, such as smartphones. 

Geo—targeting in mobile advertising helps you accurately find your target audience - those who are already in the area of potential purchase, and direct their attention to a specific offer, promotion, or new product, increasing the likelihood of conversion.

The results of product promotion have shown the effectiveness of in-app advertising. This tool allows you to introduce a new product to your target audience and increase traffic to your site.

More detailed

You can contact us for a consultation.:

• Through the form on the website
• Via email hello@byyd.me