Improvado was included among the promising solutions in the Analytics and Data Collection category in Snowflake's Modern Marketing Data Stack 2025 report. This confirms her contribution to the development of AI analytics and the integration of marketing data to improve business efficiency.

Snowflake, a leading AI Data Cloud platform, studied the technologies of 9,800 companies and identified 10 key categories of marketing solutions, including analytics and data collection, identity management, measurement and optimization. The new report reflects the main trends in the industry: the development of AI, data management and privacy protection.

Snowflake CMO Denise Persson noted that Improvado helps marketers gain a unified understanding of ROI and the effectiveness of advertising campaigns. The platform automates the collection and analysis of data from more than 500 sources, allowing companies to make informed decisions and optimize advertising budgets.

"We are proud to be featured in the Snowflake report," said Daniel Kravtsov, CEO of Improvado. "Our partnership with Snowflake creates new opportunities for automating data processing and using AI to increase the return on investment in advertising."

For more information, see the Snowflake Modern Marketing Data Stack 2025 report: Read

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