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Artificial intelligence and a million for a ticket: Beeline Kazakhstan and QazCode talked about key developments

On June 12, the fifteenth Demo Day from Beeline Kazakhstan and its IT company QazCode was held in Astana Hub, where employees told and visually showed their digital products, their features and features.

According to Alexey Sharavar, CEO of QazCode, initially, six years ago, Demo Day began to be held to give product developers the opportunity to communicate with users and get feedback. Over time, Beeline Kazakhstan and QazCode have even more of their own IT developments. At the moment, the companies have 65 products with 750 people working on them.

According to him, each of these events reduces the number of "levels" between users and the company's products, because it provides an opportunity to communicate directly with developers.

This time at the event, a memorandum was signed with JSC National Information Technologies on the development of digital solutions in the field of artificial intelligence (AI):

"We strive to develop Kazakhstan's digital space.  And we are glad to be the first digital operator cooperating with NIT and hope that soon millions of Kazakhstanis will be able to evaluate the results of our cooperation," Alexey commented.

One of the presented developments was Simply – an electronic wallet and a digital card in a smartphone:

"Simply is an integral part of the Beeline ecosystem, as Simply provides financial opportunities to any of Beeline's other products in the form of an electronic wallet and a digital card. Simply's own customer base is extensive and has more than 3 million users, and monthly user activity is about 1.5 million people," says Simply's product manager Damir Zhalelov.

Beeline Kazakhstan aspires to become a digital operator, and Simply in this regard provides a single unified platform for accumulating bonuses and cashbacks – "Ecobonuses".

Customers can withdraw the accumulated bonuses to Beeline's mobile balance or Simply wallet and spend them on making any payments in "Simply" or in the "My Beeline" application, as well as on making purchases with a Simply card.

"Today, more than 600 thousand active users carry out such operations every month. We do not plan to stop there. Over time, Simply will add online identification directly in the My Beeline application and the ability to issue a card here," Damir shared his plans.

Thus, the user of the My Beeline application receives a full range of services that are available not only through mobile balance, but also using a Simply card.

In addition, the Simply platform is very flexible, and this made it possible to connect a charitable foundation during floods in Kazakhstan in just two days and raise 12.5 million tenge for victims of a natural disaster.

To keep users as safe as possible, Simply developers have implemented two-factor authentication. Each time logging in from another device, the user will be identified, and if the device ends up in the wrong hands, the attacker will not be able to pass biometrics.

Another convenient feature of the platform is the ability to suspend subscriptions and, accordingly, debit cards. This is a completely internal development of the company, which allows you to track all bindings and transactions on the card. You can suspend subscriptions for three months, during which the service provider will not be able to withdraw payment from your account for a subscription that you have already forgotten about. Subscriptions can also be restored at any time.

To make the use of the product convenient and enjoyable, developers create a variety of promotional campaigns. One of them is the "Million Dollar Code". This mini-game allows the user to search in the transaction history for the ID number highlighted by a special icon, which also matches the last digits of his card. The more numbers match, the more valuable the prize. The most valuable prize is a ticket worth one million tenge.

One of the main products of the company is the mobile application "My Beeline". In 10 years, it has gone from an information application to a superapp. It contains all relevant products and services, the volume of which is regularly updated. These are mobile finance, movies, TV, sports broadcasts, music, games, awards, news, and much more. The active audience of the application has grown to 4.5 million users, and more than a million people use it daily.

 "We have five product verticals: These are telecom, entertainment, finance, e-com and lifestyle and core services that aggregate what they need in order for the application to work correctly. Entertainment is represented by games that are used by more than a million people, there is also a built–in music streaming hitter and BeeTV, news and a separate reward system that allows you to reward users for various activities within applications," says Rafail Galiev, Director of User Engagement Development.

In addition, the neobank Simply card is available in the superapp with all its advantages: eShop, messenger, games and other useful services outside the telecom segment.

Partner services for ticket sales and drug delivery are also being integrated into My Beeline.

“We plan to introduce a new Mobile ID system, which will allow not only Beeline users, but also other mobile operators to connect to the application and use our products,” Raphael concluded. 

Beeline Kazakhstan and QazCode strive to make their users' lives as comfortable as possible. This is helped by the Next Best Offer system based on artificial intelligence, which determines the best offer for each of the 11 million customers.

According to senior marketing manager Janelle Anarbek, the model determines the best offer using algorithms based on the client's frequent actions, his history, similar activities, consent to offers, and so on. In general, more than 1000 features are involved in the model, which allow you to determine the most relevant recommendation for the client.

In addition, users of the My Beeline superapp can improve their user experience through a reward system for certain activities. According to senior product manager Sofia San, the system for receiving rewards for using the application is quite simple. For example, in order to receive achievements or gifts in the form of free gigabytes, it is enough to click on a special advertising banner or perform some simple task. Thanks to the multi-level system, rewards can be received almost every day. 

 "Now every fifth user of the application actively uses the reward system. In total, since its launch, the company has distributed more than 21 million awards, including Internet traffic, a subscription to BeeTV and others. The maximum user can get is up to 80 GB.This is how Beeline encourages its users and makes using the app not only useful, but also enjoyable," Sofia commented.

One of the most important developments of Beeline Kazakhstan is the Orman-AI video surveillance system, which allows detecting fires in forests at an early stage.   

“Over the past three years, the number of forest fires has increased by an average of one third. In 2022, the state spent about 20.5 billion tenge on eliminating the consequences.  Our solution allows you to detect early fires and automatically transmit information to the person on duty. This allows you to quickly extinguish fires and save nearby territories. For early detection of fires, we use towers with our cameras, which rotate at a height of 25 meters and above around their axis every 10 minutes,” says Sain Urazaev, head of IoT solutions. 

 From the point of view of economy, the Orman-AI system is much cheaper than drones or satellite images. The cameras operate in a wide temperature range from -50 to +50 degrees Celsius. If cameras with an infrared lens are used, the dispatcher can detect poachers or arsonists even through a dense forest. 

Starting from 2022 to the present, 34 cameras have been installed in Kostanay region, which promptly responded to more than 50 fires and prevented dozens of tragedies.  

 By the end of June this year, Beeline Kazakhstan plans to launch four more cameras in Karaganda and three cameras in the North Kazakhstan region. It is also planned to increase the number of cameras to three hundred positions, and by the end of 2025, to cover all regions of Kazakhstan with monitoring.

Another product of the company is Smart Metering - "smart" resource accounting systems, starting with automatic meters that capture data and transfer it to a common database for housing and communal services. The platform is based on NB-IoT technology and uses Beeline LTE network frequencies. Data from the counters is transmitted via Beeline base stations to the Data Processing Center (DPC), where they are processed and displayed in a visual format. The system allows you to collect data from water and gas meters, and in the long term - data from electricity meters. 

 According to Turar Ospanov, director of the New Solutions Development Service, Beeline came to IoT scenarios about seven years ago, and currently more than ten companies use the service. In total, more than 600 counters, more than 100,000 NB-IoT and more than a million IoT devices are connected to the platform.

 "We can proudly say that we are the leaders in connected IoT devices in Kazakhstan. At the moment, our technology is available in 14 cities. More than a thousand base stations are connected to it," Turar Ospanov said.

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Мадина Турлыбекова

June 21, 2024 23:18

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