The real estate market in Kazakhstan has entered a new phase — not a crisis, but fierce competition. Mortgage rates remain high, the population is overloaded with loans, the buyer has become selective, and "just advertising" no longer works. A business that grew on its own yesterday needs an accurate sales and analytics system today.

Developers are looking for new tools that do not just automate the routine, but give growth in the here and now. And artificial intelligence (AI) is becoming one of these solutions.

But how can AI be translated from a fashionable term into a real benefit? What kind of tasks does he solve in construction? And is it possible to use it to sell apartments faster, better and cheaper?

Why The classic sales department is already failing

Today, many developers in In Kazakhstan, the marketing and sales department works "by inertia." Marketing launches ads, managers receive calls, consult, and send price lists. And then - "the client will think about it."

At this time, the marketing budget continues to burn down. According to statistics, the average developer spends up to 5% of the cost of the entire project on advertising and sales. But the real return on these costs remains vague.

What's in the way:

• Understanding which ads bring real customers, and which ones drain the budget;
• The lack of data about how exactly the calls go through;
• Weak dealing with objections;
• Losses at the "lead → meeting" stage;
• And the most the important thing is that it is not clear who in the team is really selling and who is imitating work.

AI is being implemented not in place of people, but to align, strengthen and "highlight" all processes.

What does artificial intelligence give to a developer?

Modern AI assistants, such as the Kazakhstani AICA product, are able to analyze every customer call with the sales department: — recognize speech, — analyze the tone, argumentation, and stages of the script, — record which channels led to a good lead, — and output a metric of each manager's effectiveness.

At the same time, all this is affordable and implemented, the AI is customized to a specific client with its specifics. It all depends on the tasks and volumes, but the payback goes from the first day.

In essence, AI turns "human noise" into understandable numbers and actions.: How the client arrived → What was said → Why did the client lose his temper → What can be improved.

And this is not a fantasy. In Kazakhstan, it is already there are cases where this approach changes sales.

Live cases: how AI helps developers and developers

Developer from Astana

The company has enabled AICA to analyze sales department calls. The results were eye-opening:

• In only 22-38% of conversations, managers followed the script.;
• More than 60% of objections — on price and location — remained unanswered.;
• After The clients' presentations "hung up" and did not reach the meeting.

AI not only showed the problem areas, but also formed:

• individual recommendations;
• micro lessons for employees;
• and reasonable conclusions for management.

The result? The potential to increase conversion from a call to a meeting is 25%, without increasing the budget. The developer made an additional request to analyze all communications, including advertising and correspondence.

Developer Almaty

Another case showed the importance not only of the sales department, but also of correct advertising.

The analysis of the calls showed that:

• 66% of leads simply could not afford an apartment;
• 15% is incorrect understood the advertisement (did not understand the discount and content);
• Marketing I positioned the LCD incorrectly and targeted the wrong segment.

AI helped the company to review advertising messages, adapt scripts, add budget refinement blocks and improve % of "saved" leads.

From control to learning: the new role of AI

AI is now both an assistant and an "overseer", but it is also becoming a coach in the manager's work.

After the call, the system:

• gives job evaluation,
• shows strengths and weaknesses,
• Recommends improvements
• And then He also offers a 3-5-minute lesson based on successful cases of colleagues.

This is no longer about "control", but about increasing efficiency through learning in the moment.

Why do developers need to implement AI right now?

Here are a few reasons why We can't delay any more:

• Market cooling down — The winners are not those who spend more, but those who manage the processes more precisely.
• Team getting tired — AI it relieves the routine and helps to grow inside.
• Inflation eats up the margin — Every sale is worth its weight in gold, time is running out.
• Advertising The noise is getting louder — the client doesn't trust you, and you don't see why.

AI is not about "making hype". It's about rebuilding the marketing and sales department from a focus on formal leads and calls. → to a manageable funnel with a clear metric and tangible results.

And as a result Artificial intelligence in construction is no longer a luxury, but a necessity. He will not replace the team, but he will give it superpowers: to see, understand and act accurately.

Do you want to sell more without increasing costs? Start with the most valuable area — communications.

AI is not magic. It's just the best way to hear from the customer, draw conclusions, and sell ahead of the competition.

The AICA platform helps developers in Kazakhstan turn calls into deals and teams into highly effective sales. Analyze communications, improve the funnel, reduce the cost of the lead, and make decisions based on data.

, Go to the AICA website →