When customers choose your product, they don't just look at the features. They want to solve a specific problem. This is Jobs to Be Done (JTBD).

💡 What is JTBD?

Jobs to Be Done is a way to understand what problem customers are solving with your product. What matters is not what the product does, but how it helps people achieve their goals.

Example:

Imagine that you are creating an application for exam preparation. It usually seems that the student's task is to "learn the material." But in fact, the real problem may be this: "I start preparing only the night before the exam and I want to quickly figure out the topic so as not to fail the test."

Why is this important?

Clients can be motivated by various factors, and understanding these motivations helps to better target their needs.:

1. Fear:

•  Motivation: Fear of failure or low grades may encourage users to look for solutions that will help them avoid negative consequences and pass the exam successfully.

2. The desire to improve yourself:

• Motivation: Students strive to improve their skills and improve academic performance, which encourages them to seek effective and convenient means of preparation.

3. Curiosity:

• Motivation: The desire to try new methods and technologies can attract users looking for innovative approaches to learning.

Decision:

Knowing that students often postpone preparation until the last moment, you create an application that helps in this situation.:

• Night Session Mode: The app offers an accelerated training course that covers the main exam topics in 1-2 hours, using the most important formulas and typical tasks.

• Step-by-step explanations: Each task is provided with simple step-by-step explanations so that the student can quickly understand and assimilate the material.

• Quiz for mistakes: The application conducts a quick check on the most difficult topics and gives recommendations on what to pay attention to before the exam.

• Sleep Timer: The built-in timer reminds the student when it's time to finish training and go to sleep so as not to overwork.

When you understand how your customers behave in real situations and what drives their actions, you can create a product that solves their current problems and helps them achieve success, even if they are preparing at the last moment.