The available targeting methods in Telegram Ads depend on whether you are launching an ad in the Euro or TON advertising account. Let's look at how you can set up targeting in each of them.

The Euro account is suitable for you if you are going to promote advertising in Russian or Uzbek. 

There are two types of targeting in the euro account: for users (Target Users) and for channels (Target Channels). You will not be able to target both parameters at once. Each of the targeting types has a set of parameters to configure 👇

types of targeting in the euro account

Geotargeting is the ability to target users from specific countries and cities. With AdHand, you can run ads in Telegram Ads targeting Russia and Uzbekistan.

The language of the application is the display of ads to users who prefer a particular language (who know and understand it). Russians Russian, that is, if you select the Russian language, then ads will be shown only to users who have Russian selected in the application.

Topics – target users based on their interests. Telegram identifies interests based on the topics of the major public channels to which the user is subscribed.

Channel audience is a target for subscribers of a particular channel/s. The ads will be shown to this audience in all the channels they subscribe to.

Device types – segmentation of the advertising audience by device type. There are five options available: All devices, iOS, Android, Desktop and Mobile.

You can exclude users:

• with certain interests;
• subscribers of selected channels;
• prohibit the display of ads in channels about politics and incidents.

Channel language – the choice of the language for publishing content in channels that your target audience potentially reads.

Target channels – target specific Telegram channels. Add up to 100 unique target channel addresses to the field in this format: adhandapp, without @ and https.

Channel theme – the ability to select the channel theme as targeting. 

Excluding topics and channels is an opportunity to mark topics and channels in which ads should not be shown. 

In Telegram Ads TON cabinets, you can target only specific channels. At the same time, the launch of advertising works in any language, including Kazakh. 

Several rules for adding channels for targeting in TON advertising cabinets:

• Channels (from 1000 subscribers) are added manually in the channel link format;
• Telegram offers similar topics;
• You will not be able to edit the list of channels in the finished campaign, so you need to make a copy with a different channel composition;
• You can't view statistics on how ads worked in each channel separately. Campaign only;
• If you need statistics on channels, then you need to make a separate campaign for each channel;

❗ Advice from AdHand experts: it is better to put large channels in separate campaigns, and small ones can be grouped.

• The company's budget can be changed during its operation. For example, if a campaign does not produce results, its budget can be moved to another campaign.

Do you want to know more about Telegram Ads? Contact AdHand. We give you the opportunity to advertise on favorable terms in any language. Leave you the link to chat with us on Telegram t.me/adhand_app 🙂