How to effectively promote pharmaceutical products in mobile applications? Chesni Pharm turned to us to solve media problems.

We share the case and proven promotion tools.

Tasks:

• Increasing brand visibility
• Increasing awareness of the drug

Tools:

• Fullscreen
• Targeting by socio-demographic characteristics
• Relevant interests and application categories
• Site optimization, SSP

Geo: Uzbekistan

The advertising campaign lasted a month — from November 11 to December 10.

The platform's team has set up precise targeting based on interests and socio-demographic characteristics in order to effectively reach the target audience. The main focus is on users of both sexes between the ages of 15 and 30.

Her key interests included teenagers, cosmetology, skin care, and the beauty segment. This approach has helped to attract the most interested users.

A FullScreen banner was created specifically for this campaign.

The optimization of the advertising campaign was carried out according to the BYYD platform.

During the setup and optimization, we managed to achieve high rates by gender, age, and a variety of applications. To reach a wide audience, different categories of applications were used — games, utilities, financial services, and women's calendars.

The results of the campaign exceeded all planned benchmarks:

• Number of impressions — 2,404,198;
• The reach of unique users is 1,221,995.

This approach made it possible to reach the most relevant audience and increase the effectiveness of media placement. Read more about the case on the website.

The results showed that mobile advertising is an effective tool for brand promotion in the pharmaceutical segment. It helps you reach the right audience, increase brand awareness, and achieve your goals based on media metrics.

We talked in more detail about how to promote pharmaceutical brands in mobile applications in this article.