When creating a product card on Wildberries, you can add not only photos, but also videos. So far, not many sellers are using this opportunity, and in vain. Video content helps to achieve several goals at once:

• Increases the conversion rate. People have an incentive to click and read more about the product. This increases the likelihood of an order.
• Improves the ranking in the search. There is an option to add tags and a description with keywords to the video. The probability that the item will be displayed at the request of the buyer among the first offers is higher.
• Attracts attention. The more informative the card is, the better. Since not everyone is used to the video yet, it will immediately highlight your product position from dozens and hundreds of others.
• Increases customer confidence. They see that the seller has the product, he is not afraid to show it from different sides. In an environment where dubious goods and replicas enter the market, this is a great advantage.

In the article I will tell you how to make a video for Wildberries. We will touch on technical issues, issues of installation and preparation for publication on the marketplace.

The first misconception that needs to be abandoned is that the video can be made "on the knee" and without preparation. Then you can forget about the listed advantages, and a low-quality video will rather scare off the buyer. Ask yourself: would you like to buy jewelry or clothes from a seller who shot a clip with a shaking camera in a gloomy room against a shabby wall?

Video recording equipment

We'll talk about the camera separately, but other equipment may be needed for shooting:

• Tripod and stabilizer. It is useful if you are shooting from your phone. Even if you are sure that your hands are not shaking, it is better to fix the camera ― the picture will turn out clearer, it will be easier to mount. Today, there are stabilizers that allow you to shoot without installing on a flat surface.
• Microphone. It will be required if you want to add comments during the shooting or voice them after it. A good option would be a condenser model with a cardioid orientation ― such devices are good at muffling extraneous noise, helping to cope with poor room acoustics. A microphone with a sensitivity of 40 dB and a frequency range from 80 to 10,000 Hz is enough for our tasks. Do not forget to buy a pop filter - it will extinguish the sounds of breathing and various rustles.

To extinguish the echo during voiceover, you can use special sound-proof foam panels.

• Rotating stand. It is useful if you want to show the subject from different angles. Creates a pleasant background and greatly simplifies shooting.

Camera

There is an indication in the video requirements for Wildberries that you can upload a video to the site in up to 4K resolution. However, many people access the marketplace through an app or a mobile browser ― they will not be able to evaluate high-definition content. 

1080p will be enough: in this resolution, the video weighs less, loads faster and does not slow down if you watch it from a weak office PC. 

You can shoot on a smartphone or buy a SLR camera with a shooting function. This is a two-in-one solution, because it also allows you to take good photos for the catalog.

Important parameters:

• Having a built-in image stabilizer will significantly reduce jitter, but often at the cost of loss of resolution. We recommend that you do not give up a special tripod.
• Shooting at 60 FPS. This way the picture will look noticeably smoother and more pleasant.
• Recording in MP4 or MOV formats. These extensions are supported by the platform, and it's better to shoot in them right away ― you don't have to mess with converters.

Order a tripod that can be mounted on a table or held in your hand.

Lighting

I advise you to stop at the video light. It is more convenient than the advertised ring lamps, and gives a concentrated flow, copes better with shadows. 

• Buy two lamps. The main one will give the front illumination. Its power must be at least 60 watts. The second one is less powerful ― it is needed to finally remove the shadows.
• If you have never filmed before, find an option with the ability to change the light temperature. This will help you understand how your product looks better.
• Choose LED lights. They are more economical and shine for up to 50 thousand hours without flickering and dimming.
• Order models with an adjustable tripod. It is easier to set them up and raise them to the desired height. 

You can take a closer look at the light with the battery and remote control if you work away from the outlet. Do not forget about the art lighting. For example, products for gamers are often shot against a background of multicolored RGB tapes, and some games like Fortnite have distinctive signature colors.

When using a video light, you can control the flow direction with special blinds.

Background

The video format for Wildberries does not assume a specific background. You can even shoot on the desktop, it is important that the surface is clean and light tones.

Remove everything unnecessary from the frame. You can add a themed decor in the form of leaves, shells or other items that will emphasize the product. The main thing is that the thing should not be lost against their background.

There are four parameters to consider during video recording:

• The angle. The choice is influenced by which video you create. It is usually recommended to shoot in three versions ― general, front and side. But for some subjects, the first option will be enough. If you are writing instructions or a detailed presentation, you will need to show it in more detail.
• Camera movement. It is selected taking into account the characteristics of the product. You can shoot a panorama or zoom. The main thing is to understand the capabilities of the device. For example, if you zoom too much on some smartphones, out of focus and artifacts appear. If you work "with your hands", buy an additional stabilizer and take your time ― the display should be slow and smooth.
• Product demonstration. First, remove it in the package ― customers who are looking for something as a gift will appreciate it. Add footage of the object itself, demonstrate it in action.
• Musical accompaniment. Use compositions with free use without copyright. It is better if it is a neutral melody without vocals. You can choose a jazz composition.

In 2015, "Birdman" won the Oscar for Best Film and cinematography. The trick of the movie was that it was shot with one camera span. But if you look closely, you will notice at least 100 mounting glues. This means that even famous filmmakers cannot do without special software.

In post-production, you can combine several videos into one, improve the picture, add voice acting or music, apply labels, adjust the sound volume and more.

Here are some simple programs for such tasks:

• Shotcut;
• Openshot;
• Videopad;
• Filmora Video Editor;
• Video editing.

Do not forget about the requirements of the marketplace for video content. The video must match the parameters:

• Format: MP4, MOV.
• Resolution: 1080p, 4K.
• Duration: up to 30 seconds.

During the installation, you can add text, company logo, graphics, characteristics ― everything that will help the buyer learn more about the product. 

How do I add a video to a Wildberry product card? This is done in several steps:

1. Log in to your personal account, then "Products" ― "Product card".
2. Go to the "Photos and Videos" tab, upload the content to a special window.
3. Confirm the action by clicking "OK".

It remains to wait for the end of moderation. Up to 3 videos can be added to one product line.

Don't forget to promote the content. Video recordings are part of what helps to increase conversion and attract potential buyers. Among the recommendations:

• Use keywords in the description: you can add "buy" or "price" to the product name. For a more accurate selection, use special services like "Wordstat" from Yandex.
• Add tags. It's worth looking at what competitors in the niche are using here. This is usually the product name and the general category.
• Share the result on social networks.

Remember that it is important to analyze the effectiveness. To do this, compare the number of orders or impressions of the card before and after publication. 

We have figured out what the video format and size should be for Wildberries, and how to shoot such content. Try to prepare the video yourself. Take down a few options, experiment with the installation software, publish it and see what happens. This way you will find a solution that will resonate with customers and help increase sales.