I, Erbatyr Tursin, co-founder of Zapis Kz, on February 18, I spoke at the Pro_beauty forum at the Swiss Hotel in Almaty, where I met with entrepreneurs, salon owners, experts in the field of beauty and technology. The main question we discussed was: how can the beauty business grow in 2025?

 Automation is not a trend, but a necessity. If your salon or clinic still keeps records manually, spends time on administrators, and loses customers due to the human factor, you're missing out on profits. Digital tools don't just make work easier, they increase income.

 Online payment as a new standard. Customers have already become accustomed to the convenience of prepayment and instant payments. The introduction of online payments in the beauty industry is not only a convenience for the client, but also the protection of business from no-show.

 How to attract and retain customers in 2025? The secret lies in the ecosystem approach: automated marketing, personalized promotions, convenient online registration. The task is not just to attract, but to retain the client.

 A new feature is gift cards in Zapis! Now, gift cards have appeared in our application so far for the city of Almaty – an ideal way to support the beauty business and please your loved ones. Customers can donate services, and salons gain a new audience and increase revenue. The forum showed that the market is changing rapidly, and those who implement technologies today will become leaders tomorrow. Despite all the difficulties, Zapis stands up to the challenges and becomes even stronger in the market. We continue to develop, helping the business grow and find new customers.

If you are interested in these topics, write in the comments or in the personal account, let's discuss how to use digital tools in your business!