Work on the it.t Academy for System Analysis began in July 2024 with the identification of the main issues: 

1) What USP (unique sales offer) will the product contain? 

2) What audience is the product aimed at? 

3) In what price niche will the product be located? 

We tried to answer all the questions at the very beginning, and here are the achievements we managed to achieve: 

1. We are the only academy of system analysis in Kazakhstan that has implemented a seamless sandbox for practicing SQL, Rest API, Kafka, Redis/localStorage modules. The sandbox is implemented as an online store with a full-fledged backend and frontend. Students get access to the sandbox to practice their skills in conditions that are extremely close to the work environment. This is our USP.

2. Our audience is all people who are already familiar with the IT industry and who want to become system analysts or deepen their technical competencies. We have created a training program for those who enter system analysis from scratch or retrain from other IT professions (business analysis, product managers, testers, and so on). We have also developed an even more in-depth training program for existing system analysts.

3. Due to the regular interaction of students and the lecturer at weekly workshops, the high cost of developing and maintaining the sandbox, we decided from the very beginning to break into the upper price segment. This decision limits the capacity of the chosen niche: not everyone is willing to pay 500 thousand tenge, even for high-quality training. Hence, in order to increase the niche capacity, our desire is to be present not only in Kazakhstan, but also in other Russian-speaking CIS countries. At the moment, 17% of our students are citizens of other countries (Russia, Kyrgyzstan, Uzbekistan, RB).  

The first capture of a minimal market share in Kazakhstan was simple and fast due to the reputation of the co-founder of the it.t Academy: Arsen "it.talker" Kurmashev. Thanks to the blog about system analysis (7k Instagram followers), the first sales were made, as well as the first recognition in the educational services market was achieved. 

In the future, recognition growth and lead generation are achieved through reinvestment of profits in advertising.