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Mobile promotion of Food Solution brand

Hello! Today, we'll share how the use of mobile app advertising helped drive targeted audiences to the Food Solutions website and increase user awareness of the promotion at the brand's restaurants


  • increasing awareness and brand awareness of Food Solutions;
  • attracting users to the Food Solutions landing page;
  • informing the target audience about the promotion in Food Solutions restaurants.


  • Rich Media;
  • targeting by socio-demographic characteristics;
  • relevant interests and application categories.

Geo: Astana, Almaty, Aktobe, Karaganda, Atyrau, Kostanay.

To reach our target audience, we used a combination of targeting.

We set up socio-demographic targeting for men and women between the ages of 16 and 45 and carefully selected interests covering topics such as cooking, education, travel and more.

Due to our marketing goals, we focused on advertising in the following cities: Astana, Almaty, Aktobe, Karaganda, Atyrau and Kostanay.

To optimize the advertising campaign, we analyzed the statistics of the BYYD platform: apps with a low CTR were blacklisted.

Thanks to daily manual optimization, we managed to achieve a CTR exceeding the planned indicators.

Read more here.

For consultation, you can contact us via email

Comments 2

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Алга цифровой Казахстан


Полезные исследования, но как будто бы они не понимаю как текущий бренд назвать или в каком направлении двигаться. Народ узнает за счет старого названия, которого больше нет. Но нужно как-то уже двигаться, сколько времени прошло