It is important for every business to attract not only traffic to the site, but also to turn visitors into customers. One of the tasks that we successfully solved for our client was to increase the conversion rate on the site by 30%.

In this case, we will tell you what steps helped us achieve such results and how you can also apply these strategies to grow your business.

1. Analysis of the user's path and interaction points

We started by analyzing the user path on the site to understand exactly where visitors were "lost" and why they left without making a purchase. This stage included the use of analytical tools to identify weaknesses in the conversion and redundant steps that could cause difficulties for customers.After analyzing the behavior of visitors, we realized that many of them refused to fill out complex forms or got lost at the product selection stage. This made it clear to us that it is necessary to simplify the ordering process and make the customer's path smoother and more logical.

2. Improving the user experience (UX/UI)

The basis of success was the work on improving the website interface. We have redesigned the key pages, adding visual accents to important elements such as the "Buy", "Add to Cart" and "Checkout" buttons. By increasing the size of the buttons and changing their color, we were able to attract attention and help users find the right actions more easily.We have also reduced the number of fields in the forms, keeping only the most necessary ones. This significantly simplified the purchase process and increased the number of completed orders. As a result, users felt less stress and reached the last step more often.

3. Personalization and content improvement

Personalization is an important element of increasing conversion. We have implemented adaptive content that adapts to the interests and behavior of the user on the site. This has allowed us to offer more relevant products and services. For example, users saw personalized recommendations on the main page and catalog page, which had a positive impact on sales.High-quality content also played a role: we created simple and understandable descriptions that answered users' frequent questions and helped them make a purchase decision faster.

Results and conclusions

After the implementation of these changes, the conversion rate on the site increased by 30%, which was an excellent result for our client. This case shows that careful analysis, work on UX/UI and adaptation to user needs can significantly improve business performance.

Do you want to increase the conversion rate on your site?

If you want your site to bring in more customers, go to our site and find out how we can help you achieve better results. Our team of experts will analyze and develop customized solutions for your business!