Automotive brands need a strong image because buying a car is a serious decision that requires trust in the brand. Having a digital presence allows potential customers to learn about the benefits and easily access additional information, increasing the likelihood of a purchase.

To drive traffic to the landing page, raise awareness about the model, and encourage the target audience to make a purchase, the MG 5 brand chose programmatic advertising as an effective way to capture attention.

Today, we’ll share how the BYYD team promoted the MG 5 in mobile apps across the cities of Almaty, Astana, Shymkent, and Kostanay.

Goals:

• Drive traffic to the landing page
• Increase brand recognition
• Raise awareness about the MG5
• Expand knowledge of the car model
• Encourage the target audience to purchase

Tools:

• Rich Media
• Targeting by socio-demographic characteristics
• Interest-based targeting
• Setting relevant interests and app categories
• Optimization: SSP, categories, apps

Geography: Almaty, Astana, Shymkent, Kostanay

The advertising campaign ran from June 13 to June 30, 2024.

Targeting was the key element of the campaign. To ensure precise and effective delivery of the advertising message, we used two approaches: socio-demographic targeting and interest-based targeting.

We targeted men and women aged 18-55 with interests in the following categories:

• Automobiles
• Buying/selling cars
• Driving
• Auto parts and maintenance
• Car repairs
• Used cars
• Sedans
• Personal finance and investments
• Loans and credits
• Banking products
• Children and family activities
• Recreational vehicles

These interests allowed us to accurately target an audience that is both interested in purchasing a car and financially capable of doing so.

The ads were placed in various types of apps, including utilities, video editors, and financial managers. The campaign was optimized based on statistics from the BYYD platform, focusing on apps that delivered the best traffic results.

The campaign delivered impressive results: it reached 611,884 unique users and generated 17,588 clicks.

Through daily manual optimization, we exceeded the planned CTR, demonstrating the effectiveness of image advertising in the automotive sector.

The campaign not only reached a substantial audience but also successfully engaged users, strengthening the brand's position in the market.

For more details, visit our website.