In the digital product development industry, the focus of individual organizations' competitiveness remains the most trivial. The key lever of competitiveness remains the mechanism of providing discounts, dumping the cost of services.With this approach of operating in the market, it is possible to stay afloat, even generate profits, but it will be very modest in terms of the potential of the global IT industry.In order to achieve meaningful results, it is necessary to create a truly unique business model that is based on creating a superior value proposition.Working on the website https://adbit .kz, where you can submit a request for the development of a digital product, having determined the exact new positioning of the organization in the market of Kazakhstan, communicating with potential customers and partners, I have revealed both good and bad news. Moving towards the development of digital products based on technical specifications means condemning oneself to the inevitable bankruptcy of the enterprise in the short term.It's time for the outsourcing market to transform its model. This applies to all, and partly to young organizations similar to mine.  I am currently actively working on the Adb strategy, developing a consortium of partnerships with available resources. We are talking about investments, serious expertise centers. In the near future, I will provide incredibly significant opportunities for serious people interested in creating a profitable digital asset.Follow my posts, visit my website, and perhaps tomorrow we will work with you to change our world for the better.