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Why Our Brains Often Sabotage Goals — and How to Change It

Many people have come across a situation where after setting an ambitious goal — whether it's reading books, exercising, or giving up bad habits — their enthusiasm fades after just a few weeks. This causes feelings of guilt and frustration. However, the reason is often not a lack of motivation, but the way our brain functions.

📌 1. Identity is formed through actions

The brain does not respond to declarations like "I'm starting a new life." He pays attention to real actions. Even a small but repetitive behavior (for example, reading one page a day) forms a new self—identity - "I am a person who reads." This is the so-called identity loop.

📌 2. Changing habits is through building new ones

Trying to “suppress” an old habit often backfires. For example, the desire not to think about the phone makes the phone even more desirable. It is much more effective to replace the habit by introducing alternative behaviors — breathing practice, a glass of water, a light warm-up, etc.

📌 3. The environment is more important than willpower

Motivation is fickle. The environment is stable.

Create conditions in which useful actions become the simplest.:

  • Do you want to drink more water? Keep the bottle on the desktop.
  • Do you want to reduce your intake of junk food? Don't buy it at home.
  • Do you want to read more often? Put the book in a prominent place. This is the principle of friction: good habits are the path with the least resistance, harmful ones are the opposite.

4. Managing not time, but energy

We cannot control time — it moves independently of us.

But we can control the energy level.

  • Difficult tasks occur at peak moments of alertness.
  • Rest is not a residual principle, but an obligatory part of the day. Energy is a key resource that determines the ability to learn, make decisions, and resist stress.

Conclusion:

Long-term changes do not require dramatic steps or a complete restructuring of life.

Small, regular actions, the formation of a supportive environment and smart energy distribution are enough.

This is how sustainable transformation is built.