In the era of information noise, when the user's attention is the most valuable resource, it is especially important to understand how to convey information so that it is heard. My team and I have been noticing one pattern for a long time: traditional advertising approaches stop working when the audience demands authenticity.

Today, the user does not want to see ads — he wants to see people who really use the product. That is why UGC (user-generated content) shows such high results in promoting mobile applications in Meta and TikTok Ads.

Why does it work? People trust real reviews and recommendations. The more the content looks like a live experience rather than an advertising production, the better it "hits" the audience. Add to this a competent understanding of the pain of your target audience, and you can count on significant results of advertising campaigns.

But it's not enough just to follow the fashionable UGC format — it's important to do it right. Many companies lose trials and "drain" budgets because their videos look like another advertisement, and not like natural, native content. That's what you should pay attention to:

1. Show real people. Your audience associates themselves with "the same" users. The more natural and lively the person in the frame looks, the higher the confidence in the product. Make sure that your actor or content creator looks authentic and not like a "professional advertising hero."
2. Focus on the problem, not the product. Start with what the user cares about. For example, if your app helps improve sleep, first show the problem — difficulty falling asleep. And then gently bring the viewer to the solution — your application. If the UGC video starts with the notorious "Hey guys, check out this app" — this is a red flag. Most likely, no one will watch it, no matter how good the person in the frame is. The creative will get a low CTR and sink into oblivion, and you will waste your financial and emotional resources.
3. Everything ingenious is simple. Don't complicate the message. The simpler and clearer the idea is conveyed, the more trust the content evokes. Users respond to simple, understandable stories that relate to their problems and immediately offer a solution.
4. Brevity and dynamics. The best UGC content captures attention quickly and doesn't drag you out. A 30—second video is the optimal format.

And although these tips will help improve the content, the main secret of success is hidden in subtleties that cannot be covered in one post. Our UGC Hero team already knows how to create effective UGC content that not only attracts attention, but also converts the audience into loyal users. Sign up for an online briefing with our team, and together we will discuss how to apply a high-quality UGC strategy to your product.

https://ugchero.ru