Email marketing remains one of the most effective channels for attracting and retaining customers. However, high competition in mailboxes and spam filters can significantly reduce the effectiveness of mailings. In this article, we'll look at how to avoid getting into spam and increase the openability of emails.

• Send emails only to those who have agreed to receive them.
• Regularly clean the database of inactive subscribers.
• Avoid buying email databases — this is a direct route to spam.

• Set up SPF, DKIM, and DMARC – these DNS records confirm that your emails are legitimate.
• Use trusted mailing services with a good reputation (for example, Mailchimp, SendGrid, UniSender).
• Do not send too many emails in a short period of time — this will alert the mail services about possible spam.

• Avoid words: "free", "urgent", "100%", "win", "loan", "installment plan".
• Do not use too many capital letters and exclamation marks in the subject line.
• Don't insert too many links and images without text.

• Keep the subject of the letter short and intriguing (up to 50 characters).
• Use personalization: "Ivan, we have a useful insight for you!"
• Create a sense of urgency or benefit: "Just for today: 20% off for you."

• Mail services show the first lines of an email even before it is opened, so start with the key information.
• Example: "You requested an email marketing checklist – here it is!".

• Use the name of the person, not the company – emails from real people are opened more often.
• Example: "Alexey from [Company]" instead of "Support [Company]".

• Clearly indicate what to do next.: "Download PDF", "Register", "Reply to this email".
• Make the CTA visible, but not aggressive.

• Recommend products and articles based on user behavior.
• Example: "You've been watching [The Category] recently, maybe you'll like this offer."

• Test different types of content (text messages, letters with images, lists, cases).
• Apply A/B testing of themes and content.

Email marketing works if you do it right. To avoid getting into spam and increase the openability of emails, it is important to: ✅ Work only with a clean subscriber base. , Optimize the subject and the first lines of the letter. Personalize your content and use calls to action. ✅ Monitor the sender's reputation and avoid "spam triggers".

By following these recommendations, you can significantly increase the effectiveness of your newsletters and establish productive communication with your audience.