- "We will wait for cases from competitors." A phrase that speaks of the short-sightedness of the one who utters it. 

When you read another case, remember that it was publicly shared for one reason – all the profit has already been squeezed out of the case and its remnants are putting the squeeze on the promotion of its success.

– Competition makes the market more transparent, understandable, logical, FORCING businesses to listen and fight for their users with quality and price (and vice versa).

Competition helps you learn and the main thing is to see other people's mistakes and NOT repeat them. 

A smart product does not step on a rake, it collects fallen leaves and dry grass with them.

To catch up with competitors who have gone far ahead, you do not need to run after them. It is much easier to run across them – (c) Roberto Bartini, ???

👁️ BONUS:

– The purpose of studying competitors

– How to keep track of competitors

– Survival in competition

– How to win the competition

– Competition with the MegaCorp