The Marketing Association of Uzbekistan has started accepting applications for the Brand Awards International 2025. For the first time, companies from Kazakhstan and other countries can participate in it. Applications are accepted until March 28, 2025.

Brand Awards International is a professional award that evaluates the success of brands in marketing and their value to consumers. During the existence of the award, more than 500 brands from different business areas participated in it. Last year, Ishonch, Payme and TBC Bank Uzbekistan became the winners. In 2025, the award will be held for the eighth time and for the first time accepts applications from companies from Kazakhstan and other countries of the world.

Now Kazakhstani companies will be able to show their marketing achievements at the international level. Participants will receive a professional assessment of their brand, international recognition and will be able to establish business ties with companies from other countries.

Brands will be evaluated in two ways. An international jury of experts will give a qualitative assessment of marketing achievements, and specialists with experience in the big Four companies will calculate the brand value.

All participants of the award will receive an analysis and calculation of the value of their brand, as well as invitations to the business forum and the award ceremony on May 3, 2025 at the Hyatt Regency Hotel in Tashkent. In addition, based on the results obtained, an annual international Brand value rating will be formed according to the Marketing Association.

"The Brand Awards International helps brands communicate their values and consumers make informed choices. We have created a convenient format for evaluating brand achievements and their value. Thanks to this, consumers will receive important information about the value and reliability of brands,” the representatives of the Marketing Association of Uzbekistan emphasize.

To participate, you need to submit an application on the website marketing.uz , answer questions and provide information for calculating brand value. The brand value is calculated and published only with the consent of the participant. Any brand from any country can participate.

Applications for participation in the Brand Awards International are accepted until March 28, 2025. The results will be announced on May 3, 2025. Full information about the conditions of participation is available on the official website of the award. https://bai-2024.marketing.uz /

About the Marketing Association of Uzbekistan:

The Marketing Association of Uzbekistan is a leading industry organization uniting specialists in the field of marketing, branding and advertising. The Association is engaged in the development of the marketing industry, raising professional standards and promoting best practices in the market of Uzbekistan and Central Asia. Since 2018, the association has annually held the Brand of the Year Award, which received international status for the first time in 2025.