Yandex Qazaqstan presented a new product at the Yandex Ads Conference Qazaqstan that will help businesses easily place ads in Telegram channels. At the same time, channel owners get an easy way to earn money from advertising. 

The advertisement looks like a regular post with text, picture or video and a link, for example, to the website of the promoted product or service. Neural networks select channels for each post based on its subject and content. Advertisers pay only for clicks, so the new tool can be effectively used not only to increase brand awareness, but also to increase sales. 

Telegram channels receive revenue from ad impressions. Even channels with a narrow subject and a small audience — from 1,500 subscribers - can earn money from advertising. 

"Technology helps advertisers find their target audience, and channels find ads that look organic in the feed. For the latter, this is an easy way to monetize," said Madina Seisengalieva, Director of Yandex Ads in Central Asia. — One of our tasks is to help local businesses grow. Millions of Kazakhstanis use Telegram every day, and we at Yandex Qazaqstan give them the opportunity to promote their business in this messenger. We are glad that the new advertising solution will be useful for both advertisers and channel owners." 

So far, the new product is in closed beta testing mode. To start earning with Yandex, the Telegram channel needs to register on the site and pass a simple check. You can launch an advertising campaign in Telegram through the Yandex Direct service by selecting the display location — "telegram channels". 

The solution was announced at the Yandex Ads Conference Qazaqstan, an annual advertising conference for more than 350 business and advertising industry representatives. 

About Yandex Ads Kazakhstan

Yandex Ads Kazakhstan is one of the leading advertising platforms in the CIS. Yandex Ads Kazakhstan provides a complete set of tools for effective marketing and product promotion, monetization of websites and applications, as well as analytics. Our products help to make data-based marketing decisions and use artificial intelligence technologies to create advertisements in the market of Kazakhstan.

About Yandex Qazaqstan 

Yandex Qazaqstan is a technology company that develops and implements innovative technologies aimed at improving the lives of users and developing the digital environment. There are more than 10 company services in the country, including a search portal, online taxi, delivery and food ordering, cloud and geo-services, entertainment services, as well as educational projects.