Как казахстанский стартап Beneteria меняет корпоративную культуру с помощью заботы и данных

В мире, где бизнес гонится за искусственным интеллектом, именно человеческий капитал остаётся главным конкурентным преимуществом. Один из резидентов Astana Hub — казахстанский стартап Beneteria — решил напомнить об этом громко, но по делу.

Why classical trainings and coaches are no longer needed by businessmen Many startup founders and small business owners in the CIS face the same challenges.: * Feeling of loneliness and lack

Changes in Kazakhstan 's talent management landscape are taking place rapidly, and this is more noticeable than ever. Today, I want to look a little further than the horizon – into 2030. What will b

  Join an exciting online Q&A session with Dina Sayfutdinova, Director of the Department of Social Projects and Programs, the Foundation for Social Development (FSR). The session will highlight k

Selling an IT service is not about "website in 5 days" or "CRM implementation". It's about solving a client's problem, which he often doesn't even know about. You are not selling "code" — you are

inDrive.Couriers are growing in the B2B segment — in the first quarter of 2025, the number of business customers increased by 33% compared to last year. To support this growth and make the service e

With the development of digital technologies, automation of accounting and product control is becoming an important task for businesses. Kazakhstan has introduced a mandatory labeling system for med

The visual shift from static images to dynamic videos is more than a creative trend—it's a strategic evolution. Brands, creators, and marketers are discovering the unmatched power of video content to

Most recently, we have successfully completed the third stream of training under the TechOrda program. It has already become an annual tradition for our school, which works in the field of IT educat

The fast food segment is highly competitive. Yummy, Period, Burger King, local chains, and delivery are all competing for the attention of the same audience.  It is necessary to inform about prom

After Kaztechelectronics LLP joined the ASTANA HUB, based on the OTAN BD Platform of its own design, designed to build big data processing and management systems using neural networks and Artificia

Hello, colleagues! In 2025, Google App Campaigns (GAC), despite its automation, remains the main force for the growth of mobile applications. These artificial intelligence (AI)-based campaigns au

Today, AI is being actively introduced into businesses, and many perceive it as a universal solution for scaling and reducing costs. But is this really the case? Logic often sounds:  "I pay an empl

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