online supermarket enters international markets with a new brand "PINEMELON"

Alexey Lee, CEO of, announced that it plans to scale the Arbuz to the international arena with the new Pinemelon brand. He shared this news on his personal page on social networks. This year it is planned to launch in Belgium and the USA. The team plans to launch the product in 30 cities around the world by 2024.

For business development in Kazakhstan raised $3.5 million. For international expansion, the IT company managed to attract investments in the amount of $ 10 million, by the end of 2021 the company plans to attract a large investment round. 

Arbuz online grocery delivery has been operating in Kazakhstan since 2011, in 2018 it acquired new owners and a successful business model. The service is actively working in Nur-Sultan and Almaty, making more than 1,500 deliveries daily. annually increases the product range and quality of service. To date, it has 20,000 product names: care products, vitamins, local farm products. In April of this year, we successfully launched free express delivery in an hour.

Now the Arbuz is in search of new employees, open vacancies are available at the link.


Recall that all participants of the international technopark of IT startups Astana Hub receive tax preferences. Preferences exempt participants from paying taxes such as CPN, VAT, VAT on imports of goods, royalty tax, IPN and social tax for non-residents. Such a measure of state support allows IT companies to reinvest the saved funds in the development of their projects.

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