Building a Business in Micromarkets Without Sellers

In a conversation with a correspondent from the business information center Kapital.kz, the founder of the startup SET24, a participant of Astana Hub, shared insights on the investment required to launch their project and discussed trends in the retail market.


The team spent six months and approximately $100,000 to develop the software and create their smart micromarket.

The first micromarket was launched in October 2023. Currently, there are 150 such devices operating throughout Kazakhstan.

In January 2024, the company became a resident of Astana Hub, later joining the Startup Garage acceleration program, where they received a Seed Money grant of about 10 million tenge for project development. These funds were used to build the team and acquire technical equipment.

For more details, visit Kapital.kz

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