Probably, many people who are engaged in entrepreneurial activities are constantly faced with decision-making in conditions of incomplete information. And the longer we engage in a certain activity, the more feedback we accumulate, and the more our decisions begin to have a positive mathematical expectation.

How can I increase the number of correct decisions? We need more feedback. And before the feedback, we are testing some kind of hypothesis. Before testing the hypothesis, the decision that we made in our head.

Based on what did we make the decision? That's where it's worth pausing and thinking. The better we make decisions, the more promising the hypothesis will be, and the more we can squeeze out of it by getting feedback.

How to make better decisions? We need more input data. But if we make decisions only in our head, we are limited by the bandwidth of the brain. Try multiplying a three-digit number by a three-digit number in your head. I've tried — it's not an easy task.

What if we try to multiply the numbers on a piece of paper by writing down intermediate solutions? Then we can easily cope, and at least multiply ten-digit numbers without any problems.

So, given that the bandwidth of the brain does not allow us to keep many objects in our head at once, how can we make high-quality decisions? We will definitely miss something. And if we are talking about choosing a project that will take 6-12 months, and we carelessly approached the decision, the risk of losing time and money becomes too high.

Now let's add an emotional effect. How many people play in casinos? I think 99% understand that the casino is always in the black, and playing is equivalent to throwing money down the drain. But they continue.

And how many difficult decisions do we make in life — and often just as superficially? Unsurprisingly, many things are not going the way we imagined. Our brain is not a computer. It was evolutionarily conceived to solve other problems, rather than to work effectively with abstractions.

How do I get around this limitation? We need a large "sheet" where we will write out the facts related to the task. We can't hold them all in our heads at the same time, but paper or a screen can handle it easily. For example, I use a 55-inch electronic board, but this does not change the essence.

We put the phone down, remove all distracting triggers and write out everything related to the task in a chaotic manner, no need to focus on the structure. We creak our brains, go back and forth and squeeze out maximum ideas. The main thing is not to be distracted by nonsense. Then, instead of a chaotic information husk, it's the task that starts spinning in my head. And at that moment, the brain forms new connections related to your problem. At some point, a brilliant idea may be born that will solve the problem or help you make a more informed decision.