Mobile advertising is an effective tool for promoting various product categories, including energy drinks. Interactive banners help attract the attention of the target audience and increase user engagement.

Using the example of Flash Up promotion in Kazakhstan, we tell you how to increase sales and awareness using in-app advertising.  

Tasks:

• Increase brand awareness
• Attract targeted traffic to the website
• To encourage a customer to purchase a product

Tools:

• Rich Media
• Targeting by socio-demographic characteristics
• Targeting by interests
• White list of applications
• Google Analytics

Geo: Kazakhstan

Targeting in FMCG requires a detailed analysis of the target audience. One of the main tasks is to identify which users are interested in the product and constantly adapt marketing strategies to rapidly changing consumer preferences.

To attract targeted traffic, we used targeting based on two parameters:

• Social network
• User interests are divided into three categories: food, education, art, and entertainment.

Mobile advertising allows you to create interactive banners for FMCG segment brands. Clickable buttons allow you to instantly go to the website, find out the details of promotions and place an order.  

To attract and hold the user's attention, we created an animated Rich Media banner. The vivid visual and moving elements on the ad engage the audience, and in combination with branded colors, they increase brand awareness.

In order to effectively use the budget, increase the reach and conversion of the advertising campaign, we carried out daily optimization. To do this, the BYYD platform statistics were used in conjunction with Google Analytics.

During the campaign, mobile users selected applications with the best traffic indicators. Experts relied on criteria such as:

• A small bounce rate
• Good length of stay on the site
• Site viewing depth
• Achieving goals

The advertising campaign included three flights — SKU, PROMO, and NEW. As a result, we managed to exceed the plan in terms of the number of impressions and clicks, reach 1,258,294 users and achieve a CTR of 2.22%.

  Behavioral indicators confirmed the effectiveness of in-app promotion. The time that users spent on the site reaches 2 minutes.   

The results of the case confirm that in-app promotion is an effective tool in the FMCG segment. Successful advertising of energy drinks requires competent targeting and the development of catchy creatives. The BYYD platform managed to attract the attention of the target audience and increase the conversion rate.

Read more on the website.

You can contact us for a consultation.:

• via email hello@byyd.me 
• through the form on the website