I continue our tour of the presentations (the preparation stages are available in the previous article)

Presentations are not made to make them, they are created to solve a specific task. In order for the presentation to really work, it is important for the designer to understand the audience to whom it will be shown. The more we know about our viewers, the more likely it is that we can hold the public's attention.

There is a simple practice, start with a question: "Who are we doing this for?". The answer to this question will help us make our presentations unforgettable and useful. Therefore, at the start, it is worth thinking about or asking the customer to whom the presentation is addressed in order to accurately "hit the target".

Each of us has our own world of interests and concerns unlike the other. It's like an invisible sphere where our current tasks, dreams, and moments that give life meaning are stored. This area is exactly what a person is ready to pay attention to and spend his time on, what a person is interested in today.

So, if we want to take a person's attention to ourselves, we must somehow connect with his sphere of activity or interests. Imagine you started talking to a person about something that is not currently in the sphere of interests:

-*we* : Hi, yesterday I was collecting a puzzle with my family, we had a very cool time!

In this case, our interest was chosen and we tried to find common ground, but this kind of salmon, of course, is not suitable for everyone.  In order for the interlocutor to want to talk to us, we must interest him in something, find something important for him.

Imagine that our interlocutor has not yet figured out what to give his girlfriend for their anniversary. If the seller guesses about such a need, he can use it, thereby attracting the user's attention.

- *we*: Hi, yesterday I collected a puzzle with my family, it really brings us closer, especially if the puzzle consists of your shared photos! 

This approach will definitely attract attention. 

We can't always look at the world through the eyes of the audience, but by asking yourself the right questions, you can formulate a portrait of the audience and make the presentation more engaging.

So, before working on a presentation, you should ask yourself:

• Why would a user want to pay attention to my presentation?
• What tasks and problems does the presentation solve? 
• What needs and interests does it affect?
• What good can this presentation provide to the user ?

By answering these questions, you will be able to form an idea of the benefits of the presentation. And the benefit is that for the sake of which a person himself will want to spend time on us. The key word is benefit: The presentation should help a person solve his problems or achieve his goals. At the same time, the benefit should not be abstract, but should be related to what excites and interests the user.Often the benefits are confused with their own goals. But the goal is what we want from a person, and the benefit is what he wants.

Therefore, there is no benefit in simply "informing people". We need to inform. This is our goal. Will people want to know our information? Yes, but only if they solve their own problems.