Mobile promotion of Hyundai Auto Kazakhstan
Hello! Today we are talking about mobile promotion of Hyundai Auto Kazakhstan.
Tasks:
- increase brand awareness;
- increase awareness of the I20 model;
- attract users to the landing page.
Instruments:
- targeting by socio-demographic characteristics;
- targeting by interests;
- fullscreen banner;
- setting relevant interests and app categories;
- optimization: SSP, categories, apps;
- Google Analytics 4.
Geo: Kazakhstan.
For accurate and effective targeting of the advertising message, we used two targeting methods: by socio-demographic parameters and by relevant interests of users.
BYYD specialists chose the following as interests:
Cars/ Buying a car/ Selling a car/ Driving/ Car parts/ Car maintenance/ Car repair/ Car insurance/ Used cars/ Sedans/ Hatchbacks/ Crossovers/ SUVs/ Interests by income level/ Personal finance/ Money, investments/ Businesses
The ad campaign was optimized using BYYD platform statistics and Google Analytics.
We selected apps that provided the best post-click performance, such as low bounce rate, long time on site, active interaction and goal attainment.
As a result, thanks to precise targeting and high user engagement, we managed to get the following behavioral metrics:
- Time on the site: 00:01:29 (this figure can be considered excellent, as the average on the mobile channel is from 30 sec)
- Sessions: 4 439
- Bounce rate: 14.2%
In addition, the BYYD team managed to reach 307 082 users during the entire campaign period and obtained a CTR value higher than planned.
Read more here.
For consultation you can contact us via e-mail hello@byyd.me
Comments 0
Login to leave a comment