Hello! Today we are talking about mobile promotion of Hyundai Auto Kazakhstan.

Tasks:

• increase brand awareness;
• increase awareness of the I20 model;
  
• attract users to the landing page.
  

Instruments:

• targeting by socio-demographic characteristics;
• targeting by interests;
  
• fullscreen banner;
  
• setting relevant interests and app categories;
  
• optimization: SSP, categories, apps;
  
• Google Analytics 4.
  

Geo: Kazakhstan.

For accurate and effective targeting of the advertising message, we used two targeting methods: by socio-demographic parameters and by relevant interests of users.

BYYD specialists chose the following as interests:

Cars/ Buying a car/ Selling a car/ Driving/ Car parts/ Car maintenance/ Car repair/ Car insurance/ Used cars/ Sedans/ Hatchbacks/ Crossovers/ SUVs/ Interests by income level/ Personal finance/ Money, investments/ Businesses

The ad campaign was optimized using BYYD platform statistics and Google Analytics.

We selected apps that provided the best post-click performance, such as low bounce rate, long time on site, active interaction and goal attainment.

As a result, thanks to precise targeting and high user engagement, we managed to get the following behavioral metrics:

• Time on the site: 00:01:29 (this figure can be considered excellent, as the average on the mobile channel is from 30 sec)
• Sessions: 4 439
  
• Bounce rate: 14.2%
  

In addition, the BYYD team managed to reach 307 082 users during the entire campaign period and obtained a CTR value higher than planned.

Read more here.

For consultation you can contact us via e-mail hello@byyd.me