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Marketing of IT services: how to sell something that is not visible?

Selling an IT service is not about "website in 5 days" or "CRM implementation". It's about solving a client's problem, which he often doesn't even know about.

You are not selling "code" — you are selling: — sales growth (through the website), — time savings (through automation), — risk reduction (through technical support), — convenience and stability (through a competent infrastructure).

What is the special feature of marketing in IT:

The case is more important than the offer. It is important to show how you have already solved similar problems. Preferably in numbers. This will help the client make a decision.

Just about the complicated stuff. Business owners often come to you, they are not techies and may not understand. Explain how it is for a 12-year-old. This is not an oversimplification , this is professionalism.

Content is the engine of trust. Reviews, instructions, videos, cases, reviews. It works better than any advertisement.

It's not the team that sells, but the competence The client is interested in what you really know, not how many years you have been on the market.

⚙️ Example: "We implemented CRM and in the first month the client reduced manual data entry by 80%. Sales increased by 24% due to autoworks." → This is a strong message.

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