The leading Bitrix24 software developer in Kazakhstan has introduced a new large—scale product update - Zero Gravity. The main themes of this release are simplicity, convenience, and artificial intelligence in processes. In the new Bitrix24, the product concept and interface have been redesigned, the messenger has been made a collaboration center, and the personal assistant Marta AI has been added to all modules and CRM. The update will be available to Kazakhstanis as early as May 15, 2025.

Bitrix24 employs companies from a wide variety of industries: IT & digital, energy, retail, agro-industry, hotel and tourism industry, logistics, medicine. And it is important that anyone can quickly understand the tools and capabilities of the platform.

The new release continues the development towards multi—space - different working tools are combined in a single interface. You can move between them seamlessly, and control them from a single point. We also revised the concept of collaboration, changed the interface and updated the design.

Bitrix24 Messenger — a new collaboration center

In 2025, messenger is a tool that everyone can understand. Therefore, the Bitrix24 center was made a messenger — this is the first thing that the user sees when he logs in.

The entire work of the company is built around the messenger — you can switch from it to any tool. The new interface logic will help users get used to Bitrix24 faster. And to make it even easier, we added an assistant, Martha AI.

Marta AI — personal assistant in everything

Now everyone at Bitrix24 has an artificial intelligence assistant, Marta AI. She accompanies employees throughout Bitrix24, answers product questions, and onboards new users. A beginner can ask the AI assistant any question: "How do I create a new deal?" or "Where can I see my task list?" Martha AI will give you clear instructions with screenshots and links to the knowledge base.

The AI assistant is available in any module of the service. Clicking on the widget opens a chat with the history of correspondence.

The Bitrix24 AI assistant will start working based on BitrixGPT 4.5, a model that can think and respond at the ChatGPT-4o level. The neural network will be available by default, but users will still be able to connect any language model to Bitrix24 CoPilot, including their own API.

Secure messenger and automatic message deletion

It has long been unsafe to use public messengers for work. Employees lose accounts due to fraudulent attacks, and intruders gain access to contacts, personal data, and confidential information.

Companies need a closed corporate messenger, which has only "their own" ones, in order to protect employees, data and reputation. Security in Bitrix24 Messenger is:

● An enclosed space with only company employees;

● Data encryption in chats and video calls — only communication participants have access to information.;

● Biometrics for authorization — an additional way to protect a mobile application;

● A mobile device is an element of two-factor authorization in the web or desktop version of Bitrix24.

In the new Bitrix24, there will be an additional way to protect information — automatic deletion of messages. Users can turn the feature on and off at any time in one-on-one, group, and collaboration chats. The period is also configurable — in an hour, a day, a week, or a month.

The new Bitrix24 Marshmallow interface

The design of Bitrix24 is clear, simple, and soulful. The concept was named Marshmallow — it is associated with lightness. In the interface, this is expressed in the following: ease of navigation and lightness of the elements. Now the environment helps a person to focus on the task: if a specialist is working with a CRM transaction, he sees only it — no unnecessary sections and tabs. Bitrix24 works like a browser.

Collaboration is about people and communication

The new Bitrix24 now features polls and voting in chat rooms and channels. And a CoPilot Follow-up was added to the mobile Sync (video calls) — a summary of the call, derived by artificial intelligence. QuantumConnect technology is also used, which helps to make video calls in Bitrix24 fast, convenient and secure on all devices.

Artificial intelligence in Bitrix24 CRM

At Bitrix24, AI helps implement CRM and ensure repeat sales.

Update for those who are just starting to work in CRM: Martha AI's assistant is now helping with this. She asks questions in the chat and adjusts the system to meet business objectives.

AI also helps in repeat sales. This is a way to increase the company's profits without the cost of promotion. Usually, for this, managers need to manually process and evaluate a large amount of customer data in order to decide which of them is more likely to buy the product again. But now this routine can be delegated to artificial intelligence.

The success of a business depends on how well the team works. The new Bitrix24 Weightlessness makes collaboration easier, gives pleasant emotions and eliminates unnecessary routine. You can find out about these and other updates via the link.