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The Eisenhower Matrix. How do startups make decisions?

What is the Eisenhower matrix?

The Eisenhower Matrix is a simple but effective tool for prioritizing tasks based on two criteria: importance and urgency.

How does it work?

  1. Create a matrix:Draw or print a table with four squares.Title the squares as follows:Urgent and important: Tasks that require your immediate attention and cannot be postponed.Important, but not urgent: Tasks that are important to achieve your goals, but do not require immediate completion.Urgent, but not important: Tasks that require your attention but are not critical to achieving your goals.Not urgent and not important: Tasks that are neither urgent nor important.
  2. Draw or print a table with four squares.
  3. Title the squares as follows:Urgent and important: Tasks that require your immediate attention and cannot be postponed.Important, but not urgent: Tasks that are important to achieve your goals, but do not require immediate completion.Urgent, but not important: Tasks that require your attention but are not critical to achieving your goals.Not urgent and not important: Tasks that are neither urgent nor important.
  4. Urgent and important: Tasks that require your immediate attention and cannot be postponed.
  5. Important, but not urgent: Tasks that are important to achieve your goals, but do not require immediate completion.
  6. Urgent, but not important: Tasks that require your attention but are not critical to achieving your goals.
  7. Not urgent and not important: Tasks that are neither urgent nor important.
  8. Divide the tasks into squares:Carefully review your task list and determine which category each of them belongs to.Move the tasks to the appropriate squares of the matrix.
  9. Carefully review your task list and determine which category each of them belongs to.
  10. Move the tasks to the appropriate squares of the matrix.

An example of using the Eisenhower matrix for a mentor:

  • Mentor: Help your mentee make a list of tasks related to his goals.
  • Collaboration: Help the ward distribute the tasks according to the Eisenhower matrix.
  • Discussion: Discuss the tasks in each square and define an action plan.
  • Urgent and important tasks: These tasks must be completed first.A mentor can offer the help or resources needed to complete them.
  • A mentor can offer the help or resources needed to complete them.
  • Important, but not urgent tasks: Make an action plan to accomplish these tasks in the long term.A mentor can offer advice and support to achieve goals.
  • A mentor can offer advice and support to achieve goals.
  • Urgent, but not important tasks: Consider whether it is possible to delegate these tasks to other people.A mentor can help a ward delegate tasks effectively.
  • A mentor can help a ward delegate tasks effectively.
  • Not urgent and not important tasks:Consider whether it's worth doing these tasks at all.A mentor can help a ward to give up unnecessary tasks and focus on important things.
  • A mentor can help a ward to give up unnecessary tasks and focus on important things.

I propose to analyze the example 

Startup: Development of AI bots for B2B companies

Goal: To attract new customers

Given:

  1. Advertise in Yandex. Direct. Budget: 50,000 rubles. Conversion rate to the application: 1%.
  2. Launch an Instagram campaign.Budget: 10,000 rubles. Conversion to the application: unknown.
  3. Buy placement from a blogger. Budget: 100,000 rubles. Promised conversion rate: 5%.

Let's add this data to the matrix and speculate.The Eisenhower Matrix:

UrgentlyNot urgent
Important1. Advertising in Yandex Direct (50,000 rubles, 1% conversion rate)
No matter2. Instagram (10,000 rubles, unknown conversion)

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Explanation:

  • Urgent and important: Advertising in Yandex. Direct has a known conversion rate (1%), which allows you to calculate the potential number of applications and estimate the return on investment (ROI).
  • Important, but not urgent: Posting with a blogger can give a high conversion rate (5%), but the risk is higher, since the conversion is not guaranteed.
  • Urgent, but not important: Instagram has no known conversion rates, so it is impossible to evaluate its effectiveness.
  • Not urgent and not important:  It is not worth wasting time and resources on this task at this stage.

Recommendations:

  1. First of all, run ads in Yandex. Direct.
  2. Analyze the results of advertising in Yandex. Direct in 2-3 weeks.If the ROI is high:Increase your advertising budget.Consider launching ads in other channels (for example, Google Ads).If the ROI is low:Optimize your advertising campaign.Consider other options for attracting customers.
  3. If the ROI is high:Increase your advertising budget.Consider launching ads in other channels (for example, Google Ads).
  4. Increase your advertising budget.
  5. Consider launching ads in other channels (for example, Google Ads).
  6. If the ROI is low:Optimize your advertising campaign.Consider other options for attracting customers.
  7. Optimize your advertising campaign.
  8. Consider other options for attracting customers.
  9. After analyzing the results of advertising in Yandex. Direct, decide whether to order placement from a blogger.
  10. If you have a budget, you can run a test campaign on Instagram to evaluate the conversion.

Important:

  • Regularly monitor the results of all marketing campaigns.
  • Adjust the strategy if necessary.
  • Use different marketing channels to achieve maximum effect.

The Eisenhower Matrix is a simple and effective tool that will help you prioritize marketing tasks and maximize the use of your resources.

And if you are in the role of a mentor and help startups, here are some tips for you.

The Eisenhower Matrix is a powerful tool that will help you and your ward:

  • Prioritize tasks effectively.
  • Focus on the most important things.
  • Reduce stress levels.
  • Increase productivity.
  • Achieve goals.

In addition, the Eisenhower matrix can be a useful tool for discussing time management and decision-making skills with a ward.

Recommendations:

  • Use the Eisenhower matrix regularly, for example, daily or weekly.
  • Update the matrix as new tasks appear or priorities change.
  • Be flexible and ready to move tasks from one square to another if the situation changes.
  • Do not overload yourself and your ward. Focus on several of the most important tasks at the same time.

#frameofweek #menor #startup

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Dmitry Vatyutov

April 15, 2024 09:22

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