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Mobile promotion of the UZ Card brand

In the digital industry, marketing has become increasingly complex. Consumer preferences constantly change, demanding more efforts to capture their attention. In this context, mobile advertising plays a significant role as it offers unique opportunities and tools.

Today, we'll talk about mobile programmatic and how our platform tackled brand image tasks for UZCard in Uzbekistan.


  • Increase brand awareness.
  • Inform users about the promotion.
  • Drive traffic to the website.


Geo: Uzbekistan

To define the target audience of potential buyers, a specific set of targeting criteria was chosen. Socio-demographic parameters were set for men and women aged 18 to 45.

As relevant interests, we selected:

• Finances

• Online shopping

• Education

• Deposits

• Banking services

• Discounts

• Food and beverages

• Food and shopping

• Shopping

• Music

• Online games

• Streaming video

• Shopping, purchases

For promotion, we used Rich Media and Fullscreen banners in Russian and Uzbek languages, as well as images specifically designed for Brand Lift research.

Regarding campaign optimization, it was conducted considering data from BYYD platform. Applications showing low user interest in the ad offer were added to the Black List.

Throughout the campaign period, optimization was performed based on BYYD statistics and Google Analytics data. Daily, we selected the pool of platforms whose sessions showed the best behavioral indicators, aligning with the set KPIs.

Thanks to a comprehensive approach, we achieved a CTR of 2.10%.

For more details, visit the website.

For consultations, you can reach us at:

  • via email
  • or through the form on the website.

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