Korean startups are interested in entering the Kazakhstani market.

A Kazakh-Korean startup forum was held at the International Technopark of IT startups Astana Hub. The forum featured Korean IT startups from the healthcare, commerce, agriculture, catering, ecology, environmental protection, logistics, and retail industries.

Аhn So Min, the representative of the Ministry of Foreign Affairs of the Republic of Korea, welcomed the forum participants and expressed her hope for fruitful cooperation between the two countries. 

 "It is a great honor to be here, and I am glad to be surrounded by young Korean people with business ideas. I am also happy to meet Kazakhstani IT specialists," she said and wished good luck to startups in conquering new markets.  

At the forum, held in the Demo Day format, 11 startups from South Korea interested in entering the Kazakhstan market were presented. They pitched to Kazakhstani experts - Tatiana Khasanova, a startup tracker at Google for Startups, and Aigerim Zharkyn, director of the Business Program Office.

The startups that attracted the most interest were: "KoreaSota" - a platform for medical tourism (plastic surgery); "On Air" - a platform for watching movies with a variety of dubbing options in different languages, including dubbing in the local language; "Zhanym" - a Korean app for women.

"Our app contains features such as health management, content-rich data, and product overview," said Ka Yen, a representative of the startup Zhanym. Also, answering questions from the experts, Ka Yen shared her plans to enter the Kazakh market. "First, we plan to start a business in the capital of Kazakhstan and then work in other cities as well. In addition, yesterday we met with a local doctor, and during the conversation, she expressed her desire to cooperate with us," she noted.

Kazakhstani startups - residents of the Astana Hub also spoke at the forum, particularly: Macdent – an online service of dental care, Yessen. Co-system specializes in data analytics, data visualization, and optimization of business processes; Wllf - studio for training low-code; Egistik – an agro-management system that helps farmers throughout the year. They talked about their projects and also exchanged experiences with their Korean colleagues.

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