Hello everyone! Today we are sharing the case of a mobile advertising campaign for the baby drug Bobotik, a modern remedy for infantile colic. We will tell you what tools were used, what results

B2B marketing for technology companies is changing rapidly: the old methods of lead generation no longer work the way they used to, and buyers are becoming more knowledgeable. In 2025, companies ope

In 2025, users are not ready to wait. If your site takes longer than three seconds to load, 53% of visitors leave it without even waiting for the page to load. What if it's an online store? Potenti

Why are some advertising campaigns memorable, while others go unnoticed? Why do we make purchase decisions on an emotional level? The answers to these questions are provided by neuromarketing– the s

Viral marketing is the dream of any startup. When your product or service becomes popular through word of mouth, it reduces advertising costs and accelerates growth. But is it possible to create a v

In traditional marketing, companies rely on sales and advertising to attract customers. However, in the digital age, more and more companies are using the Product-Led Growth (PLG) model – an approac

Kolesa Group presents the first study of the designer market in Kazakhstan and reveals the key trends, challenges and expectations of the participants. The material analyzes current data, offers a c

Email marketing remains one of the most effective channels for attracting and retaining customers. However, high competition in mailboxes and spam filters can significantly reduce the effectiveness

In today's business world, customers and partners are increasingly paying attention not only to the company's products and services, but also to the personalities behind them. The founder's personal