In today's oversaturated digital world, standard approaches no longer work. Find out why it is vital for your IT startup to be not just good, but "wonderful", and how the "Purple Cow" concept, propo

How not to drain the budget and get real results Targeted advertising is a powerful tool. But as with any tool, if used incorrectly, you can not build a business, but destroy it. At Star Media, w

The #NauryzDrive2025 contest, organized by InDrive for the second time, has ended in Kazakhstan. Once again, it became not just a flash mob, but a real cultural phenomenon. In the midst of Nauryz

Hello everyone! Today we are sharing the case of a mobile advertising campaign for the baby drug Bobotik, a modern remedy for infantile colic. We will tell you what tools were used, what results

B2B marketing for technology companies is changing rapidly: the old methods of lead generation no longer work the way they used to, and buyers are becoming more knowledgeable. In 2025, companies ope

In 2025, users are not ready to wait. If your site takes longer than three seconds to load, 53% of visitors leave it without even waiting for the page to load. What if it's an online store? Potenti

Why are some advertising campaigns memorable, while others go unnoticed? Why do we make purchase decisions on an emotional level? The answers to these questions are provided by neuromarketing– the s

Viral marketing is the dream of any startup. When your product or service becomes popular through word of mouth, it reduces advertising costs and accelerates growth. But is it possible to create a v

In traditional marketing, companies rely on sales and advertising to attract customers. However, in the digital age, more and more companies are using the Product-Led Growth (PLG) model – an approac