Kazakhstan startup pioneers neighborly social network: transforming lobbies and common areas
Vitaliy Pustovoitenko, while educated as a mathematician and not IT specialist, has consistently found himself immersed in the IT sphere throughout his real-life experiences. Twelve years ago, alongside his colleague, he formed a team aimed at executing IT projects. The company primarily engaged with governmental and corporate entities, and in the midst of the pandemic they crafted the Ashyq application incorporating QR codes for accessing public establishments. Today, Vitaliy has embarked on a startup venture, leading the E-knot project, an online service designed to assist residents of apartment blocks in collaboratively overseeing their residential complexes. In an interview with Digital Business, he discussed how E-knot is enabling Kazakhstani residents to revitalize their lobbies, address concerns related to radiophobia, and outlined the potential of the startup in other markets.